BMW DONATES VEHICLE FOR BRISTOL-PLYMOUTH TECHNICIAN TRAINING PROGRAM

BMW vehicle to give students hands-on, high-tech experience

Taunton, MA - April 1, 2004... Bristol-Plymouth Regional Technical School is
one of six high schools and technical schools in the eastern United States to
receive a current model BMW for use in its automotive technician training
program. BMW of North America, LLC is donating the vehicles, worth more than
$265,000, as part of its ongoing commitment to educating the next generation of
automotive technicians - a rewarding career for which there exists an intense
demand.

A donation ceremony will take place today at the school in Taunton, attended by
representatives from the local BMW dealerships in Massachusetts, Rhode Island
and BMW's Eastern Region. The BMW 3 Series donated to this school is worth
about $35,000.

With more than 1.9 million BMWs on the road today, and new sales expected to
reach 300,000 annually in the next few years, the need for highly skilled
technicians to diagnose and repair these increasingly sophisticated automobiles
continues to escalate. In fact, the acute shortage of qualified service
technicians is a growing challenge for all automakers and dealers nationwide.

According to the U.S. Bureau of Labor Statistics, more than 60,000 automotive
service jobs in the U.S. are going unfilled as the automotive industry competes
for skilled labor with other high tech industries. Anticipated 18% growth for
the profession by 2010 translates into the need for an additional 991,000
technicians on the job.

BMW's vehicle donation is in conjunction with Automotive Youth Educational
Systems (AYES) - a partnership of auto manufacturers, dealers and qualified
high schools offering career and technical training created to encourage young
people to consider careers in retail automotive service, and to prepare them
for entry-level career positions or advanced studies in automotive technology.
AYES works to generate interest in automotive careers at the high school level
and provide educational and occupational opportunities.

"We're delighted to be able to help Bristol-Plymouth Regional Technical School
advance its program in automotive technology and bring this exciting career
opportunity to local residents," said Lawrence Demski, Eastern Region
Aftersales Manager, BMW of North America, LLC. "There is a huge demand from
area dealers for qualified service personnel, and programs like this one go a
long way in helping to meet that demand."

To keep pace with the need for highly skilled service technicians, BMW
initiated an advanced program in 1996. Called STEP for Service Technician
Education Program, the initiative has since graduated nearly 1,500 technicians
from its seven regional training facilities throughout the U.S. Additional
programs are continually being added.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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