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PressClub USA · Article.

VERENA C. KLOOS NAMED PRESIDENT OF DESIGNWORKSUSA

Los Angeles, CA - June 8, 2004... DesignworksUSA, the California-based international strategic design consultancy owned by BMW Group, announced today that Verena C. Kloos has been named President of DesignworksUSA. In this position, she will oversee the company's day-to-day operations and strategic direction. She will report directly to Christopher E. Bangle, Director of BMW Group Design. Ms. Kloos succeeds Adrian van Hooydonk, who will oversee the smooth transition of Ms. Kloos as President. Mr. van Hooydonk will re-locate to Munich later this year to head the BMW automobile brand studio.

Design issues, Concepts and Studies
·
Designworks

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Diane Anton
BMW Group

Tel: 201-307-3714

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Author.

Diane Anton
BMW Group

Related Links.

Kloos to Succeed Adrian van Hooydonk

Los Angeles, CA - June 8, 2004... DesignworksUSA, the California-based
international strategic design consultancy owned by BMW Group, announced today
that Verena C. Kloos has been named President of DesignworksUSA. In this
position, she will oversee the company's day-to-day operations and strategic
direction. She will report directly to Christopher E. Bangle, Director of BMW
Group Design. Ms. Kloos succeeds Adrian van Hooydonk, who will oversee the
smooth transition of Ms. Kloos as President. Mr. van Hooydonk will re-locate to
Munich later this year to head the BMW automobile brand studio.

Previously, Ms. Kloos was the Head of DaimlerChrysler Advanced Design studio in
Como, Italy. In this post, which she held since March of 2000, she was
responsible for the design and development of advanced interior concepts for
passenger cars of future Mercedes-Benz product lines.

In addition, she has held various senior management positions at
DaimlerChrysler and senior design positions in other companies in the
automotive industry.

She has extensive experience in the United States, having served as Design
Director for Volkswagen in Simi Valley, California from 1991-1994.

A native of Wolfsburg, Germany, Verena Kloos earned a Bachelor of Design degree
in the Industrial Design Studies program of the University of Fine Arts in
Braunschweig.

DesignworksUSA
DesignworksUSA is a premier international design consultancy headquartered in
Newbury Park, California with a branch office in Munich, Germany. Founded in
1972 by designer Charles Pelly, the company was acquired by the BMW Group in
1995, and covers four main areas: Product Development, Transportation Design,
Automotive Design and Advanced Communication. With a deep understanding of
future context, the DesignworksUSA studios bring the highest level of design
creativity, diversity and quality to a broad but select range of premium
products including cars, sports equipment, motorcycles, lifestyle products,
trains, fashion, airplanes and high-technology devices. The firm translates
consumer brand attitudes into strategic design visions and products, and
credits its success to a unique cross-fertilization of ideas and disciplines as
well as long-term immersion in specific design landscapes as individuals and as
teams. Its website is www.designworksusa.com.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is loca

ted in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

# # #

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