ROAD TRIP: MINI MOTORINGGEAR HITS THE HIGHWAY AND UNEXPECTED BACKROAD TURNS

Motoring Lifestyle Collection Tunes Up the Fashion Scene with Versatile
Clothing and Accessories Inspired by MINI

Woodcliff Lake, New Jersey, July 23, 2004... MINI MotoringGear motors onto the
fashion scene with vibrant colors and signature urban designs inspired by the
adventurous attitude of the MINI automobile brand, providing motorists with
everything needed to jump start their engines for spontaneous travel.

MINI always inspires a sense of fun and adventure. Now everyone -- MINI
motorer or not - can enjoy the functional, fashionable apparel and accessories
in this original collection. From a comfy, stylish Mechanic Shirt to a CD
holder customized with MINI visor dimensions to keep your favorite tunes on
hand, the latest additions to MINI MotoringGear are all the essentials needed
to satisfy the thrill of navigating the open road.

Known for its bold color palette, MINI MotoringGear fuels the passion of the
adventurous. So pack up, dress up and chill out with the latest designs:

PACK UP
MESSENGER BAG ($45): Measures 15"X12"X5" and comes in black with gray and
orange trim detail with the MINI logo displayed proudly under the flap. And,
there's more than enough room to throw in those last minute necessities like
the TWO-TONE MINI CAPS ($18.50) in black with gray, or charcoal with gray.

HYBRID ROLLER ($90.00): Part of motoring is being mobile and the Hybrid Roller
delivers that with convenient storage on wheels. This wheeled backpack with zip
away shoulder straps in black with gray and orange detail and MINI logo on the
bottom front pocket.

GET DRESSED
"I HAVE ONE AND YOU DON'T" SHORT-SLEEVE TEE (Women's -- $25/Men's --$27): Crew
neck mercerized cotton jersey with MINI auto shape and bragging rights.

MECHANIC SHIRT (Men's -- $47): Short sleeve 100% cotton twill with MINI print
across left pocket and MINI logo on sleeve. Pre-washed and pre-shrunken for
that already-been-worked-in look.

ARMY JACKET (Women's -- $98): 97 percent cotton/three percent spandex blend in
black denim with nylon hood, embossed MINI patch on sleeve with tapered waist;
official looking pockets command attention. Attach the MOVING MINI PIN
($3.95), with a MINI that slides across the face of the pin, and it moves along
as you motor on.

TRACK JACKET (Men's- $55): Poly/cotton plaited fleece with inserted racing
stripes in red and MINI logo on left chest. Lightweight durability makes it
easy to carry and even easier to wear.

CHILL OUT
MOTORING CD VISOR ($10.00): Your favorite tunes are at an arm's length. The CD
visor was customized and developed especially for the MINI visor dimensions and
holds 10 compact discs in protective slots; contains a mesh pocket for
accessories.

MINI CHRONOGRAPH WATCH (Men's/Black, Women's/Pale Blue -- $160): Features an
unusually soft wrist band strengthened by a spring steel core that allows the
watch to stay on the wrist without a fastener - just the thing for motorers to
keep moving in real time.

MINI COOPER PLUSH SLIPPERS (Women's -- $25): 100% polyester outer shell with
non-skid soles and filled with polyester fiber in black. Passengers can kick
back and relax with these comfy slippers until it's their turn to motor.

Don't forget to document your adventures with the MINI JOURNAL ($9.00) and MINI
PEN ($10.00). Motor on!

MINI USA is a division of BMW of North America, LLC. MINI MotoringGear is
available online at www.miniusa.com and at MINI dealerships. To order a MINI
MotoringGear catalog, call 866-467-MINI (6464) or visit www.miniusa.com for a
MINI dealer locator.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is

located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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