MINI_MOTION WATCH SETS NEW STANDARD FOR TIMELESS AND SEAMLESS DESIGN CONCEPT

Latest Accessory in Award-Winning Collection Tells Time Vertically and
Horizontally

Woodcliff Lake, NJ, August 25, 2004... Only an automotive brand as distinct as
MINI could inspire MINI_motion, an award-winning signature collection of
products designed to connect experiences in and out of the car. The latest
accessory, MINI_motion watch, features a digital face that can display time
from vertical to a horizontal position. The MINI_motion watch is currently on
display at the Museum of Modern Art and is available for the first time to the
public.

MINI, the world's leading premium small car brand, combines design and
engineering with a distinctive personality. MINI_motion builds on MINI?s
legendary design principles, bringing timeless qualities to clothing and
accessories. Introduced in 2003 by the BMW Group and designed by fuseproject,
the MINI_motion collection earned several awards in the design industry.

Unique in design, the MINI_motion watch stays on the wrist without a fastener.
It has a soft, open wristband with a spring steel core that keeps the watch
securely on the wrist. The innovative LCD display can be switched from vertical
to a horizontal view, ideal for driving. The watch is made of a silicone band
and a stainless steel case. It is water resistant up to 50 meters. Other
features include a chronograph, timer, alarm, day/date, 12 or 24-hour display,
dual time zone and backlight.

Connected Urban Travel
Defining the concept of ?connected urban travel,? the MINI_motion line features
products needed for simple, everyday use that connect the user and different
modes of transport?whether it?s behind the wheel, on foot, on the subway or in
the air. MINI_motion is inspired by people, life observation, design and
attitude, and draws plenty of inspiration from the energy and heritage of the
MINI brand.

The MINI_motion watch is suggested retail $165. All MINI_motion products can be
ordered online at www.minimotionusa.com.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is
located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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