BMW APPLAUDS NHTSA STABILITY CONTROL STUDY

BMW is Industry Leader in Stability Control Systems

Woodcliff Lake, NJ, September 29, 2004... The National Highway Traffic Safety
Administration recently published a study which concluded that Electronic
Stability Control (ESC) Systems offer immense safety benefits. As an industry
leader in active safety advancements, BMW applauds NHTSA efforts to draw
attention to this important technology. Among vehicles in the NHTSA study,
those passenger cars equipped with ESC systems had 35 percent fewer
single-vehicle crashes when compared to the same models sold in prior years
without the technology. However, only 7.4 percent of the light vehicle fleet
sold in 2003 was equipped with some form on ESC.

BMW is the industry leader in the advancement of active safety technology. As
one of the companies to introduce Anti-lock Braking Systems to automobiles, it
made ABS brakes standard on every BMW sold in the United States, beginning with
the 1986 model year. BMW brought its first traction control system, known as
Automatic Stability Control (ASC), to market in the late 1980s. Throughout the
1990s the system was enhanced to provide even greater stability control
capability. Known as All Season Traction, this enhanced system was made
standard in 1996 on every BMW sold in the U.S. All Season Traction continued to
evolve to incorporate many additional features, such as Cornering Brake
Control.

BMW introduced its most advanced Electronic Stability Control system, known as
Dynamic Stability Control (DSC) in the 1990s and, beginning with the 2000 model
year, made it standard on every BMW passenger car and light truck sold in the
U.S.

"When we began installing these systems in our vehicles, we believed that they
would be a major factor in making our cars safer for our customers. With each
advancement we made we were more and more convinced. We are pleased that the
NHTSA study confirms our beliefs; it also demonstrates BMW's leadership in
active safety," stated Karl-Heinz Ziwica, Vice President of Engineering.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is loca

ted in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

# # #