BMW WINS TWO AUTOMOBILE MAGAZINE ALL-STARS AWARDS

The BMW M3 Deemed All-Star Coupe New 6 Series Wins All-Star Design

Woodcliff Lake, NJ - December 23, 2004... BMW received two AUTOMOBILE MAGAZINE
All-Stars awards for 2005. A perennial winner, the BMW M3, was chosen as
All-Star Coupe. The all-new BMW 6 Series received the All-Star Design award.
These two awards push BMW's total of AUTOMOBILE MAGAZINE All-Stars awards,
including editors' and readers' choice, to nearly 60. The 2005 awards mark the
fourteenth consecutive year that BMW has made the All-Stars list.

"This year was tougher than ever," noted AUTOMOBILE MAGAZINE editor-in-chief
Jean Jennings. "We have reduced the number of All-Stars cars from fourteen to
nine, making the field much more competitive and every win that much sweeter."

This year's award as All-Star Coupe marks the ninth appearance for the BMW M3
on an AUTOMOBILE MAGAZINE All-Stars list. Of the M3, the editors of AUTOMOBILE
MAGAZINE wrote, "But the M3 is worth every penny, because it rewards every bit
of skill a driver puts into it. In nasty weather, good snow tires and a
second-gear start will keep the M3 moving with assurance and safety. And when
the weather is fine and the roads are clear, any goal can be reached with a
smile on your face, a song in your heart, and satisfaction in ownership." The
new for 2005 M3 Competition Package will give the driving enthusiast even more
to cheer about.

The All-Star Design award for the 645Ci is the third design award bestowed on
BMW by the editors of AUTOMOBILE MAGAZINE. Selecting the new 645Ci the editors
noted, "...once you really look at the 6 Series, what you see is a dramatic,
functional, and exciting automobile that stands out like a swan in a gaggle of
geese... Let the troglodytes complain. Let them worship the past. We don't
care about tradition; we love this car."

"We are grateful for these awards, both of which are significant," said Tom
Purves, Chairman and CEO of BMW (US) Holding Corp. "The appearance again of the
M3 proves that the editors of AUTOMOBILE MAGAZINE appreciate great driving
cars. The design award for the 6 Series shows, as BMW's previous two design
awards showed, that the editors also appreciate bold and innovative design."

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is
located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com