BMW GROUP AT THE IAA 2005

Editor's Note: The vehicles debuting in Frankfurt are European models and may
not be destined for the U.S. market.

Exclusive BMW exhibition area at the "Agora"

Munich. BMW presents itself again this year in the "Agora" open space at the
Frankfurt trade fair. The revised stand concept for the 2005 International
Automobile Exhibition (IAA) provides an appropriate setting for the brand BMW.
The brands MINI and Rolls-Royce are represented with their own stands in Hall
4.0 (Stand A26) and Hall 5.0 (Stand B10).

The BMW Pavilion

BMW's motto for the IAA 2005 is "BMW. The driving force." The large BMW
Pavilion on the Agora has a surface area of some 3,400 square meters (15 m
high, 45 m wide, 75 m long) and has an air cushion/membrane façade. Cushion
areas measuring 2 x 15 meters that are kept under constant pressure by a
compressor encase the translucent construction.

Inside the building, BMW's presentation area is distributed over three levels.
Visitors explore the BMW 1 Series experience area on the lower level and the
presentation extends to the BMW 7 Series and M vehicles on the upper floor. At
the center of the presentation there are highlights such as the new BMW 3
Series Touring (Sports Wagon) and the new BMW 130i. During the trade delegate
and public viewing days, the vehicles will be presented on turntables by
experts. In the adjacent highlight zones, trade fair visitors can familiarize
themselves in detail with the new products. The grandstand not only provides
300 visitors with an excellent overview of proceedings but also gives them the
opportunity to attend hourly product presentations.

Presenters introduce the new BMW models as well as a selection of technological
innovations, including the all-wheel system xDrive, BMW active steering and the
BMW 7-speed SMG gearbox in conjunction with the V10 high speed engine.

BMW Welt at the IAA

The "BMW Welt" (BMW World) will also be introduced to the general public for
the first time in the BMW Pavilion. From winter 2006/2007, the visionary
building, which is currently being built next to the BMW Group Head Offices in
Munich, will be operating as the gateway to the BMW brand. After its
completion, around 850,000 visitors a year will be able to experience all the
facets of the BMW brand - and these visitors will include many BMW customers
who want to take delivery of their new vehicle directly from the manufacturer.
The focus of the BMW Welt presentation at the IAA will be an architect's model
on a scale of 1:87. Films will supplement the presentation of the model, with a
time-lapse view of what has been happening on site since the start of building
work in August 2003. In addition, IAA visitors can find out about the BMW Welt
project in detail at two internet terminals. A special highlight here is the
"3D Walk Through" - visitors can take a virtual walk through the futuristic
structure simply by clicking wherever they want to go.

Brand presentation: MINI and Rolls-Royce

The brand MINI is presented in Hall 4.0 over a surface area of 1,500 square
meters with a diverse spectrum of products and themes under the motto "LET'S
MINI". At the IAA MINI presents the three new MINI model variations Park Lane,
Checkmate and Seven to the international public for the first time. In
reference to the historical background of MINI, these three MINI models
represent the different styles of noble, sporty and lifestyle-oriented.

In addition to the agility and the numerous safety fittings of the MINI model
range, the individualization options and the new MINI Collection are a key
feature. The latter is presented with products such as the MINI Skater, a
soft-touch MP3 player, lively fashion items, accessories and miniatures. The
multi-faceted MINI brand and product experience is combined in the stand
concept "CITY OF MINI".

The brand Rolls-Royce is presented over a surface area of 570 square meters in
Hall 5.0. The stand construction system with high-quality glass elements and
high-gloss surfaces creates a setting which is appropriate for the brand. The
stand is divided into a public presentation and a VIP Closed Room for intensive
discussion with experts. A Rolls-Royce Phantom Extended Wheelbase will receive
its German premiere in the public area.

The new BMW trade fair presentation concept was developed by the Berlin
architects plajer & franz studio. The presentation of the brand MINI was
designed by Meiré and Meiré, Cologne. The Rolls-Royce stand was planned by the
architects Puchner+Schum, Munich.

Human resources contacts at the trade fair

The BMW Group representatives from the field of recruiting will also be present
at the IAA in Frankfurt from September 15th - 25th. Trade delegates, young
professionals, graduates and other interested parties are invited to find out
about the BMW Group as an employer.

In addition to introductory documentation, there will be two info terminals
available allowing visitors to gain an insight into job openings with the BMW
Group.