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PressClub USA · Article.
BMW PILOT PROJECT: PODCASTS FROM THE IAA
Tue Sep 20 15:30:00 CEST 2005 Press Release
BMW is the first car manufacturer to offer the latest information directly from its stand at the IAA international motor show in Frankfurt in podcast audio format. At www.BMW.com/podcast new audio broadcasts ("podcasts") in German and English are available every day to download free of charge. A wide range of experts, such as BMW Motor Sports Director Mario Theissen and BMW Chief Designer Chris Bangle, will be reporting on BMW innovations, technologies and their personal impressions of the motor show.
Press Contact.
Thomas Plucinsky
BMW Group
Tel: +1-201-307-3701
send an e-mail
Author.
Thomas Plucinsky
BMW Group
Related Links.
Listen to the daily news from the BMW stand by iPod.
Munich. BMW is the first car manufacturer to offer the latest information
directly from its stand at the IAA international motor show in Frankfurt in
podcast audio format. At www.BMW.com/podcast new audio broadcasts ("podcasts")
in German and English are available every day to download free of charge. A
wide range of experts, such as BMW Motor Sports Director Mario Theissen and BMW
Chief Designer Chris Bangle, will be reporting on BMW innovations, technologies
and their personal impressions of the motor show.
Jörg Reimann, head of BMW Marketing Innovations: "We have seen a growing
interest in podcasts amongst our customers and target groups. With the
innovative BMW IAA Podcast, we are testing a new way of appealing to target
groups who are always more difficult to reach via classic advertising. At the
same time, we are taking account of changes in information requirements. The
initial feedback from users is very promising."
BMW produces the audio articles at the motor show itself, and also provides an
up-to-date glimpse behind the scenes at its own stand. Listeners can select the
broadcasts they want individually, download them onto their iPod or MP3 player
and then decide for themselves when and where to listen to them.
If you have any queries, please contact:
Corporate Communications
Markus Sagemann, Business and Finance Communication, Marketing-/IT Communication
Telephone: +49 (0)89 382-68796, fax: +49 (0)89 382-24418
Marc Hassinger, Business and Finance Communication
Telephone: +49 (0)89 382-23362, fax: +49 (0)89 382-24418
Internet: www.press.bmwgroup.com
e-mail: presse@bmw.de