MINI CLAIMS VICTORY IN TARGA NEWFOUNDLAND RALLY

Cooper S outruns high horsepower foes in 1400 mile road race

Whitby, ON/Woodcliff Lake, NJ - September 23, 2005... MINI has won the
Unlimited Division of the prestigious Targa Newfoundland tarmac rally. From
September 10-17, the MINI Canada/MINI USA backed MINI Cooper S with John Cooper
Works tuning kit (JCW), piloted by automotive journalist Jim Kenzie, with rally
veteran Brian Bourbonniere as navigator, rallied the nearly 1,400 mile route on
Canada's east coast to claim top spot against an international field of high
horsepower entries.

"Our strategy of entering the small but potent MINI in the fastest class of
them all worked out perfectly," said driver Jim Kenzie. "This car is
sensational."

Entered in a division that boasted the toughest rally base times and provided
no restrictions on vehicle modifications, the MINI proved its potent
performance. The 207 horsepower JCW Cooper S was not intimidated by a field of
competitors that averaged a massive 437 horsepower. Kenzie and Bourbonniere
took charge on Day 1 and never relinquished their lead. They completed the
rally without incident or mechanical failure, a testament to the in car duo and
indicative of the quality, agility, and sporting characteristics that are
MINI.

"MINI Canada is thrilled for Jim, Brian and the support team," said Rob Van
Shaik, National Manager, MINI Canada. "We were excited for the opportunity to
showcase MINI against the 'big engine' cars, and the JCW MINI Cooper S did not
disappoint."

"Congratulations to Jim, Brian and whole team. MINI has surprised and
delighted enthusiasts from the day it arrived on these shores," said Rich
Steinberg - Manager, Aftersales and Product Strategy for MINI USA. "As the
competition discovered, this victory shows that we still have a few left."

Targa Newfoundland is the first and only event of its kind to be held in North
America. The original 'Targa' rally event, the Targa Florio, was run on the
island of Sicily from 1906 to 1974 as a road race. In 1990 the concept was
re-developed by a group of enterprising motor enthusiasts in the Australian
island state of Tasmania. Newfoundland International Motorsports consulted
with Targa Tasmania organizers to create the Targa Newfoundland rally and the
inaugural event took place in 2002. The 2005 event started with over 75 classic
and modern cars from six countries competing.

The new MINI, introduced to the North American automotive market in March of
2002, continues the brand's rich heritage of racing. MINI's supremacy at the
2005 Targa Newfoudland adds another chapter to the brand's celebrated rally
heritage. In the mid 60's the Classic Mini dominated the rally scene capturing
championship titles in the 1964, 1965, and 1967 Monte Carlo Rally.

Visit www.MINI.ca/Targa or www.MINIUSA.com for a complete summary of the
rally.

BMW Group In Canada

BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW
AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 37 BMW automobile retail centres, 18 BMW motorcycle retailers, and
21 MINI retailers represents the BMW Group across the country.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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