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PressClub USA · Article.
MINI TOPS STRATEGIC VISION 'TOTAL VALUE INDEX' SURVEY WITH HIGHEST BRAND AND MODEL SCORES OVERALL
Tue Oct 11 15:15:00 CEST 2005 Press Release
Woodcliff Lake, NJ - October 11, 2005... For the fourth consecutive year, MINI has come out on top in Strategic Vision's 2004 Total Value Index(TM)(TVI). The MINI Cooper achieved the highest score of any model in the survey, followed by the MINI Cooper Convertible which was the second highest scoring model overall. With a TVI score of 800, the MINI brand has achieved the highest ranking of all brands surveyed including single and multi-model brands.
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Kathryn Vallis
BMW Group
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Author.
Kathryn Vallis
BMW Group
Survey Ranks MINI Cooper First and MINI Cooper Convertible Second as Highest
Scoring Models - MINI Brand Achieves Highest Score of All Brands Surveyed
Woodcliff Lake, NJ - October 11, 2005... For the fourth consecutive year, MINI
has come out on top in Strategic Vision's 2004 Total Value Index(TM)(TVI). The
MINI Cooper achieved the highest score of any model in the survey, followed by
the MINI Cooper Convertible which was the second highest scoring model
overall. With a TVI score of 800, the MINI brand has achieved the highest
ranking of all brands surveyed including single and multi-model brands.
The MINI Cooper with a TVI score of 803 also topped its category of "Small
Specialty Car Under $25,000", The MINI Cooper Convertible, with a TVI score of
793 was also awarded top honors in the "Convertible under $30,000" category.
This compares an industry average TVI score of 717. Furthermore, MINI was a
top rated brand in the Technical Innovation, Fuel Economy and Resale Value
categories.
The index measures buyers' views of whether they received value from their car
purchase and is calculated by correlating all economic issues against the
quality of the ownership experience. The study measure immediate economics
(value for the money, affordability, price/deal offered, warranty, technical
innovation and standard equipment level) and expected economics (durability,
resale value, mileage, economical to own and reliability).
"What you get for your money," said Dr. Darrel Edwards, Strategic Vision
president, "is vital in the value equation. A cheap price for a vehicle that
doesn't stir the buyer's values and emotions will never be more than a cheap
vehicle. One with strong perceived quality that scores well on the value
factors will make a buyer feel like a real winner who made a smart choice."
"We are extremely pleased with the results of this survey," said Jim McDowell,
vice president, MINI USA. "MINI instills a strong sense of passion in our
customers and the results of this survey underscore the value we provide
throughout the complete ownership experience."
Buyers participating in the study purchased their new vehicles between October
2004 and March 2005. They had at least 90 days of ownership experience before
being questioned. All Total Value Award™ winners had to be 2005 models.