BMW 6 SERIES DRIVERS TO BE AMONG THE FIRST TO EXPERIENCE HD RADIO(TM) TECHNOLOGY

Option is Being Offered on 2006 Model Year 6 Series

Woodcliff Lake, NJ - November 4, 2005... In August 2005, BMW announced an
industry first with the application of HD Radio technology as an option in its
2006 Model Year 7 Series. BMW is now making this innovative technology
optionally available on 2006 6 Series vehicles as well, beginning with October
2005 production.

This digital technology, developed by iBiquity Digital Corporation, provides
one of the most significant advances in radio broadcasting history. This
technology offers radio broadcasters and listeners enhanced digital audio
quality and clear, noise-free reception. Many AM and FM stations across the
country have started employing the HD Radio technology to broadcast both in
analog and digital formats.

The benefits of the HD Radio broadcast include:
- Enhanced sound quality on digital AM stations.
- CD-like sound quality on digital FM stations.
- Clear reception with no static noise, hisses or pops.
- Possibility to receive streamed data, including artist and song
information, from those radio stations that provide such content within
their digital broadcast.

Nearly 500 radio stations are already using this new broadcast technology in
the US, and many more are expected to join in. A list of radio stations can be
found at the following link:
http://www.ibiquity.com/hdradio/hdradio_hdstations.htm
The HD Radio Option marks another historic first for BMW. The 7 and 6 Series
are the first production cars in the world to offer this leading edge
technology, adding to the many technological and design innovations BMW has
pioneered so far in the US and worldwide.

The HD Radio Option will have a Suggested Retail Price of $500.