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PressClub USA · Article.
BMW 3 SERIES SCORES A PERFECT 3 IN STRATEGIC VISION STUDIES
Tue Mar 07 10:00:00 CET 2006 Press Release
Woodcliff Lake, NJ - March 7, 2006... The 2006 BMW 3 Series received triple honors in Strategic Vision's annual Vehicle Experience Study(TM). It received the Total Quality Award(TM), Total Value Award(TM) and was named the Most Delightful Vehicle in the "Near Luxury" Category. The only other passenger car to sweep all three honors was the BMW Group's MINI Cooper Convertible.
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Author.
Thomas Plucinsky
BMW Group
2006 BMW 3 Series Earns Total Quality Award (TM), Total Value Award (TM) and
Named Most Delightful Car in "Near Luxury" Category
Woodcliff Lake, NJ - March 7, 2006... The 2006 BMW 3 Series received triple
honors in Strategic Vision's annual Vehicle Experience Study(TM). It received
the Total Quality Award(TM), Total Value Award(TM) and was named the Most
Delightful Vehicle in the "Near Luxury" Category. The only other passenger car
to sweep all three honors was the BMW Group's MINI Cooper Convertible.
The Strategic Vision Total Quality Index (TQI) measures quality from a variety
of perspectives including product experience, vehicle reliability, dealership
experience and emotional response to the vehicle. The Total Value Index (TVI)
adds to the TQI the dimension of economic consequences and expectations. This
encompasses issues such as the negotiated price, warranty coverage, resale
value and expected operating costs. The Customer Delight Index(TM) (CDITM)
assesses the customers' responses to specific aspects of their vehicles and
captures the strength of the emotional response to what the vehicle delivers.
Dr. Darrel Edwards, CEO, Founder and Creative Director of Strategic Vision
states, "The ability of a vehicle to lead in Total Quality, Customer Delight,
and Total Value means that it delivers a completely, positive emotional
experience that is worth the price. Total Quality and Total Value address the
rational aspects of the experience. Customer Delight provides an emotional
bridge that looks at tomorrow. These vehicles can be expected to be strong for
years. These vehicles are exemplary of what the industry should deliver."
"We are delighted to receive these awards from Strategic Vision for the new 3
Series," noted Tom Purves, Chairman and CEO of BMW of North America. "From
reports in the press and feedback from our customers the 3 Series clearly
continues to set the standard for Sport Sedans. With the availability of
xDrive all-wheel drive and a Sport Wagon and standard Full Maintenance the new
3 Series offers great flexibility and tremendous value as well."