Configurable MINI Card Offers Motoring Rewards Program for Brand Enthusiasts
Woodcliff Lake, NJ - June 19, 2006... MINI Financial Services, a division of
BMW Financial Services North America, will launch its MINI Card, a customizable
VISA credit card that allows cardholders to design their own credit card image
using a patent-pending, Web-based Configurator.
During the online or e-mail MINI Card application process, MINI owners and
brand enthusiasts alike are directed to the online Card Configurator™, where
they are guided through the process of configuring the MINI image they want on
the face of their new MINI Card.
"The MINI brand is rooted in individuality and self-expression, so it made
sense to complement those brand values when creating the MINI Card," says Ed
Robinson, CEO of BMW Financial Services, Americas Region, which includes MINI
FS. "MINI motorists revel in the fact that no two MINI vehicles are exactly
the same, so why should their MINI credit card be any different? The
Configurator allows MINI lovers the option of customizing the MINI image on
their card just as they would customize their own cars."
MINI Motoring Rewards:
Every MINI Card includes a no-fee MINI Motoring Rewards program, allowing users
to accrue unlimited Motoring Points in a billing cycle. MINI Motoring Rewards
points are earned for every $1 spent in net purchases, with points doubling (2
points for every $1 spent in net purchases) on motoring-related purchases
including gasoline, car washes and bridge/road toll fees. Motoring Points are
redeemed in $50 increments (5,000 Motoring Points is equal to $50 in MINI
Motoring Rewards).
Once a cardholder has accumulated enough MINI Motoring Reward Points, they may
use it toward purchasing a myriad of MINI products, services and exclusive MINI
events and experiences including:
* Cash back on the purchase of a MINI
* Additional cash back if the MINI is financed with MINI Financial Services
* MINI Moolah for service, parts and accessories at MINI dealerships
* MINI Valet Miles
* MINI Motoring Gear available at MINIUSA.com
MINI Motoring Reward Points may also be donated to hundreds of national
charities via MINI Giving Rewards.
"The MINI Motoring Rewards were created to support our customers love of
motoring, whether the user applies his or her points toward future MINI loans
or leases or for accessories to further customize their vehicles, this rewards
program is for anybody that loves these cars and this unique brand," added
Robinson.
Users may apply for the new MINI Card online at www.4MyMINICard.com.
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BMW Financial Services
BMW Financial Services NA, LLC was established in 1992 company to support the
sales and marketing efforts of the BMW Group in North and Latin America. With
more than $20 billion in managed assets and over 720,000 customers, BMW FS
leases or finances more than half of the new BMW vehicles sold in the U.S.
BMW FS employs about 750 people, most of whom are located in the Hilliard, Ohio
Customer Service Center.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.
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