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PressClub USA · Article.
BMW FINANCIAL SERVICES DRIVES OFF WITH DEALER SATISFACTION AWARD THREE YEARS RUNNING
Thu Aug 10 12:00:00 CEST 2006 Press Release
Woodcliff Lake, NJ - August 10, 2006... For the third consecutive year, BMW Financial Services (BMW FS) has been ranked highest in dealer satisfaction with both retail credit and retail leasing in the J.D. Power and Associates Dealer Financing Satisfaction StudySM.
Press Contact.
Martha McKinley
BMW Group
Tel: 123
Fax: 201-573-8416
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Author.
Martha McKinley
BMW Group
Credit and Leasing Programs Remain Atop the J.D. Power and Associates Rankings
Woodcliff Lake, NJ - August 10, 2006... For the third consecutive year, BMW
Financial Services (BMW FS) has been ranked highest in dealer satisfaction with
both retail credit and retail leasing in the J.D. Power and Associates Dealer
Financing Satisfaction StudySM.
BMW Financial Services provides financial services to more than 600,000
customers in the United States and leases or finances more than half of the new
BMW vehicles sold there.
In the prime retail credit category, BMW FS "sets the satisfaction benchmark"
in all four factors: Offering, Personnel, Application/Approval Process and
Termination Policy/Service, according to the J.D. Power and Associates study.
Auto manufacturer finance companies, known as "captives," remain dominant as
the highest-ranked segment in prime retail credit.
In the retail leasing category, the company rates the highest in all four
retail leasing factors. The trend to increase lease business overall has
improved for a third straight year and is at its highest point since 1996, the
J.D. Power and Associates study noted.
"These awards serve as recognition of the high standards set by all those
involved in providing financial services to BMW customers," said Ed Robinson,
chief executive officer of BMW Financial Services, Americas Region. "It is due
primarily to the dedication and professionalism of our Field Sales teams and
our customer service associates that satisfaction throughout the BMW dealer
network remains consistently high. We value our strong relationships with our
dealers, as they are the foundation for our business success."
Initiated in 1994, the J.D. Power and Associates' Dealer Financing Satisfaction
StudySM is conducted annually. The study's core objectives include identifying
factors that affect dealer satisfaction, enabling financial providers to assess
their strengths and weaknesses in satisfying dealers' financing needs and
demonstrating trends of automotive financing satisfaction.
BMW Financial Services
BMW Financial Services NA, LLC was established in 1992 to support the sales and
marketing efforts of the BMW Group in North and Latin America. With more than
$20 billion in managed assets and over 600,000 customers, BMW FS leases or
finances more than half of the new BMW vehicles sold in the U.S. BMW FS
employs about 750 people, most of whom are located in the Hilliard, Ohio
Customer Service Center.