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PressClub USA · Article.
BMW FIRST AUTO MAKER TO OFFER HD RADIO RECEIVERS THROUGHOUT ITS ENTIRE PRODUCT RANGE
Fri Jan 05 11:00:00 CET 2007 Press Release
Woodcliff Lake, NJ - January 5, 2007... BMW expands its pioneering position in providing high-quality audio systems by becoming the first automotive firm to offer a factory-installed digital HD Radio(TM) receiver as an option across its entire 2007 product line. This option, which now includes HD Radio multicast reception capability, will be available in the spring on all 2007 3, 5, 6, and 7 Series models, as well as X3, X5, and Z4.
Press Contact.
Thomas Plucinsky
BMW Group
Tel: +1-201-307-3701
send an e-mail
Author.
Thomas Plucinsky
BMW Group
Announcement Extends BMW's Leadership Position Among Auto Manufacturers in the
Rollout of Digital AM and FM Radio
Woodcliff Lake, NJ - January 5, 2007... BMW expands its pioneering position in
providing high-quality audio systems by becoming the first automotive firm to
offer a factory-installed digital HD Radio(TM) receiver as an option across its
entire 2007 product line. This option, which now includes HD Radio multicast
reception capability, will be available in the spring on all 2007 3, 5, 6, and
7 Series models, as well as X3, X5, and Z4.
HD Radio technology is one of the most significant advances in radio
broadcasting history, providing listeners with enhanced digital audio quality
and clear, noise-free reception, as well as multicasting and on-screen text
information. The HD Radio multicasting feature allows FM stations to broadcast
multiple channels of digital programming simultaneously on a single
frequency.
Of the more than 1,100 stations across the country broadcasting with HD Radio
technology, more than 500 FM stations are offering a second (HD2) and, in many
cases, a third (HD3) multicast channel. For example, WAMU in Washington, DC,
offers three channels: 88.5-1, a simulcast of its news/talk analog channel;
88.5-2, a simulcast of an innovative Baltimore music station not available in
DC; and 88.5-3, bluegrass music. These channels are free but can only be found
on HD Radio receivers. As with all HD Radio programming, there are no fees or
additional costs associated with multicast channels.
The number of HD Radio stations is growing daily and expected to exceed 3,000
within the next few years. A current list of HD Radio stations and multicast
stations can be found at: www.hdradio.com.
Today's announcement continues BMW's history of groundbreaking premium audio
offerings. In the fall of 2005, the company announced the first OEM
availability of HD Radio technology in its 2006 7 and 6 Series models. In June
2006, the company announced that HD Radio receivers would be offered in its
2007 5 Series models and last month it announced the first factory-installed
multicast capable HD Radio in the new 2007 3 Series Convertible.
The HD Radio option will have a Suggested Retail Price of $500.