BMW AND TED EXTEND PARTNERSHIP WITH LAUNCH OF NEW TED.COM

- New website represents companies' shared commitment to innovation,
independence and the sharing of ideas

- Features groundbreaking technology and 100 videos of extraordinary TED
speakers

Woodcliff Lake, NJ - April 16, 2007... Underscoring a belief in the power of
ideas-and the sharing of knowledge and inspiration on a global scale-BMW today
announced its support for the new TED.com (www.ted.com). It is a completely
redesigned website that promotes the free exchange of "Ideas Worth Spreading."
The new site, which marks the latest venture between the two companies,
features the most extraordinary talks made famous by the TED (Technology,
Entertainment, & Design) Conference held annually in Monterey, California.

BMW first teamed with TED in June 2006 as the exclusive sponsor of the hugely
successful TEDTalks podcast series, which brought talks from the TED Conference
to the public for the first time. The TEDTalks have been viewed 8 million times
by 3 million people worldwide. The new TED.com offers a vast selection of
never-before-seen content and technological offerings that enhance the user
experience. Among the features of the new TED.com:

* More than 100 full-length TED talks, including 30 never-before-seen outside
the exclusive TED Conference.
* Ideas and insight from diverse speakers including BMW Group Design Director
Chris Bangle, Jeff Bezos, Bono, Majora Carter, Bill Clinton, Richard Dawkins,
Dan Dennett, Anna Deveare-Smith, Eve Ensler, Malcolm Gladwell, Jane Goodall, Al
Gore, Nicholas Negroponte, Tony Robbins and Stefan Sagmeister.
* Unmatched high-resolution video that can be viewed online or downloaded as
audio or video to playback on a computer, iPod or set-top box, such as the new
Apple TV. The videos are also available on bmwusa.com/tedtalks.
* First-of-its-kind video player with innovative chapter-marking technology
that lets users find and skip to key moments in a given talk.
* Unique ratings system that allows users to describe talks using adjectives
(such as Courageous, Eloquent, and Inspiring) and find content accordingly.
* Social networking tools-Profile Pages, Comments and Favorites- that allow for
interaction among members of the TED Community.

"We are extremely pleased to be partnering with TED again on a venture that
falls so perfectly in line with BMW's commitment to technology, sustainability,
passion and the profound experiences that the power of ideas can deliver," said
Jack Pitney, Vice President of Marketing, BMW of North America. "As the
inaugural sponsor of this project, we are helping TED deliver groundbreaking,
inspiring content to everyone, everywhere. As evidenced by our previous
project with TED, we truly believe that many of the breakthrough talks on
TED.com-topics such as design, innovation and sustainable energy alternatives,
which are so central to BMW-will help shape our future."

"This is an important moment in TED's history," said Chris Anderson, curator of
TED. "With the launch of our new website we're really saying to the world: we
want to share with you our best content for free, and we want you to connect
with like-minded people inspired by these talks. In other words, we see the
site as a way of dramatically expanding our community from the 1,000 people who
attend the conference to millions of knowledge seekers around the globe. We're
grateful to BMW for their support in this endeavor."
"Our first venture with BMW, the TEDTalks podcast series, proved hugely
successful. We were astounded by how quickly that audience grew," said June
Cohen, Director of TED Media. "But what surprised us even more was the impact
the talks had on viewers. The extensive discussion in the blogosphere, and the
depth of the emotional response was what inspired us to create this new site. A
year ago, BMW took a huge chance on us when this was just an idea, and we're
thrilled to have their continued support as we take TED.com to the next level."

BMW's sponsorship of the new TED.com offers visitors a chance to engage more
deeply with the idea of a post-carbon future by presenting a front-page "Ideas
from our Sponsor" video by Dr. Klaus Töpfer, former UN Director for
Environmental Policy. TED.com also details how and why TED and BMW chose to
work together on both TED's website and at the recent TED2007 Conference. The
two independent, idea-driven organizations have discovered much common ground
as a result of the growing partnership-with one of BMW's big ideas holding
particular interest with the TED audience: a hydrogen-powered world.

The BMW CleanEnergy program is leading the paradigm shift towards a
hydrogen-based economy in the long term. With the BMW Hydrogen 7-the first
hydrogen-powered luxury performance sedan -BMW is seeking to build widespread
acceptance of hydrogen as replacement of fossil fuels-and looking to TED and
the new TED.com to help support this strategy. In addition to a strong
presence on the new TED.com website, the BMW Hydrogen 7 was a featured
automobile at TED2007 and the focus of much discussion and interaction among
the conference's high-profile attendees and speakers.

Based on the BMW 7 Series, the BMW Hydrogen 7 is powered by a 260 hp
twelve-cylinder engine and accelerates from 0-60 mph in 9.3 seconds. It
features a dual-mode internal combustion engine that switches at the push of a
button from hydrogen to gasoline. Since the start of research and development
in alternative fuel sources, BMW has focused on liquid hydrogen as the
appropriate source of energy for the automobile. BMW launched the BMW Hydrogen
7 in Fall 2007 to help stimulate public interest for the development of a
viable hydrogen infrastructure.

High resolutions images are available for free editorial use at
www.press.bmwgroup.com and at www.newscastonline.com/media/

BMW - A Company of Ideas
BMW has a unique corporate culture, which puts a premium on constant innovation
and inspiration. This is reflected in projects like BMW CleanEnergy, BMW's
commitment to a sustainable future for mobility using renewable hydrogen fuel,
BMW Design, which sets trends in interior and exterior styling, and the
award-winning BMWfilms™. BMW believes there is nothing more rewarding than
helping great ideas live on.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 338 BMW passenger car centers, 335
BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 81 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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