MORE DYNAMICS OFFSHORE: COLLABORATION BETWEEN BMW GROUP DESIGNWORKSUSA AND YACHT BUILDER ZEYDON

Inspiring partnership clears the way for a new category of offshore yachts.
Formidable, performance-oriented exterior and a spacious interior featuring a
lounge atmosphere.

Munich. Fascinating design, outstanding performance and maximum comfort are the
hallmarks of a new generation of offshore yachts currently being developed by
the Belgian boat company Zeydon in close cooperation with BMW Group
DesignworksUSA. The first result of this strategic partnership is the Zeydon
Z60, an offshore yacht of the 60-foot class, combining the sailing performance
potential of an offshore yacht with an uncompromising range of equipment
features and the elegance of a modern luxury cruiser. In choosing BMW Group
DesignworksUSA as a development partner, Zeydon has deliberately pinned its
hopes on the company's diverse and interdisciplinary experience in the field of
design strategy, brand communication and product development. The design
studio, an independently operating BMW Group subsidiary based in Los Angeles,
Singapore and Munich, was already incorporated into the conceptual work during
the initial phase of the project. Resulting from this, the requirements
expected in the field of design, space provision, hydrodynamics and technology
were able to grow into a unique entity in an exceptionally efficient way.

Both concept and design of the Zeydon Z60 spotlighted on eliminating the
ever-increasing contrast between offshore yachts and luxury cruisers.
Consequently, the aim was to establish a unique category of offshore yachts in
the 60-foot class and at the same time symbolise a unique combination of design
attributes. Thanks to this resolutely implemented development strategy, the
boat, which has been presented as a luxury sports cruiser, was able to fulfil
the manifold demands in a most convincing way.

The crew of the Zeydon Z60 are guaranteed a unique sailing experience, without
having to accept a compromise in terms of comfort. Regatta-oriented
functionality and effortless handling are combined with a generously designed
deck area and a range of equipment features, which up to now were usually only
found on much larger yachts. The remarkable concept is also distinctively
accentuated by the exterior design of the Zeydon Z60. The styling of the hull
and the superstructures signalises dynamics. The high-quality materials and
styling focussing on precision and optimum functionality right down to the
smallest detail reflect inimitable design quality standards, this being in line
with the Zeydon Warf's aspiration to achieve a high standard of workmanship
coupled with the utilization of innovative manufacturing methods.

Thanks to its innovative and symbolic design, the Zeydon Z60 is an eye-catcher
at any port. Offshore the yacht puts on a convincing show with performance
characteristics reaching competitive level. Nevertheless, passengers above and
below deck are still able to enjoy every comfort expected of a modern,
premium-class cruiser. With the Zeydon Z60 yachting enthusiasts are being
offered something really innovative and exclusive. The company has announced
that it will be producing between five and ten yachts per year.

With their commitment to this unique yacht building project, the experts from
BMW Group DesignworksUSA have once again clearly demonstrated their outstanding
conceptual and creative know-how. Through its design competence, which reaches
far beyond the transport and automobile sector, the BMW Group subsidiary has
acquired an excellent reputation worldwide. In addition to its activities for
the BMW Group, the international design team works for a number of big names
from the field of IT and consumer electronics, aviation, lifestyle and medical.
When developing design concepts and strategies, top priority is given not only
to product design, but also to the understanding of the desires and needs of
consumers. As a result of these attributes BMW Group DesignworksUSA provides
its clients with valuable incentives for the entire development process, a
vital factor for the success of corporate objectives.

For questions, please contact:

Corporate Communications

Kristina Weith, Product Communications Cars, Design and Concept Cars
Tel: +49 89 382 26707, Fax: +49 89 382 20626

Rudolf-Andreas Probst, Product Communication Cars
Tel: +49 89 382 22088, Fax: +49 89 382 20626

Media website: www.press.bmwgroup.com
E-mail: presse@bmw.de

BMW Group DesignworksUSA's website: www.designworksusa.com.com