ENVIRONMENTAL ADVOCATE TERRY TAMMINEN SET TO DRIVE THE BMW HYDROGEN 7 ON U.S. ROADWAYS

Tamminen Joins Hollywood Heavyweights Jay Leno and Will Ferrell as Latest to be
Given a BMW Hydrogen 7

Woodcliff Lake, NJ - September 24, 2007... BMW today announced that former
California Environmental Protection Agency Secretary Terry Tamminen has become
the latest person to receive keys to a BMW Hydrogen 7 - the first
hydrogen-powered luxury sedan. An accomplished author and leading
environmental strategist who has been widely recognized for his many
contributions and achievements in the field, Tamminen also served as the Chief
Policy Advisor to Governor Arnold Schwarzenegger on energy and environmental
issues.

"I am excited to be given the opportunity to drive a BMW Hydrogen 7. For
decades I've been fundamentally dedicated to examining ways we can protect our
environment, and the BMW Hydrogen 7 is the vehicular representation of how we
can begin to achieve this," said Tamminen. "The transition we must make
towards driving independently of fossil fuels - and toward developing the
infrastructure necessary for a mobile economy based on hydrogen - is extremely
important, and I'm proud to help spread the word with the BMW Hydrogen 7."

Tamminen currently travels throughout the United States and the world,
lecturing and providing private consulting services regarding a variety of
climate and energy issues to a variety of high profile clients, including
numerous U.S. Governors and world leaders in North America, Europe, and
Australia. Now, when traveling by roadways, he can spread his message in his
BMW Hydrogen 7. His latest book, Lives Per Gallon: The True Cost of Our Oil
Addiction (Island Press), offers a timely examination of the world's dependence
on oil and a strategy to evolve to more sustainable energy sources.

Tamminen was recently named the Cullman Senior Fellow and Director of the New
America Foundation's Climate Policy Program. He has co-founded numerous
environmental protection and preservation organizations, including the Santa
Monica BayKeeper; the Waterkeeper programs in San Diego, Orange County, Ventura
and Santa Barbara; and the Frank G. Wells Environmental Law Clinic at the
School of Law, University of California Los Angeles.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but
water vapor, representing a major step in reducing harmful CO2 emissions. It
is not a concept car, but a production model vehicle that has successfully
completed the entire Product Development Process. While the BMW Hydrogen 7 is
not for sale, it is considered to be a milestone in bringing forward hydrogen
as the sustainable fuel for individual transportation.

BMW believes that hydrogen will replace petroleum as the long-term alternative
to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving
forward the hydrogen technologies that will ensure our mobility in the future.
Through a program dubbed the Hydrogen 7 Pioneers Program, BMW is giving
industry leaders and prominent figures in entertainment, politics, business and
more a BMW Hydrogen 7 for their daily use.

Tamminen is one of the first Americans who BMW plans to announce in the coming
months that will help the company in its mission to build widespread support of
hydrogen as a viable alternative to fossil fuels. By harnessing the power and
influence of individuals who, like Tamminen, are at the forefront of their
respective disciplines, BMW hopes to continue to generate support of
hydrogen-drive vehicles in the short term and stimulate demand for a viable
hydrogen infrastructure in the long-term.

While Tamminen and BMW's hydrogen pioneers will be the first group to be given
access to the BMW Hydrogen 7 in the U.S. for a longer period of use, a number
of entertainers, politicians, business leaders and more have opted for a BMW
Hydrogen 7 as their energy-efficient ride of choice. Those who have recently
chosen the vehicle include Brad Pitt and Angelina Jolie at the "Ocean's 13"
premiere in Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX
All-Star Party in Santa Monica; Richard Gere and Sharon Stone at the Cinema for
Peace Gala in Berlin; and "An Inconvenient Truth" producer Davis Guggenheim
(Oscar® for the best Documentary Feature) and Best Foreign Language Film Oscar®
winner, director Florian Henckel von Donnersmarck at the 2007 Academy Awards;
among others. The vehicle has also made an impact oversees, with luminaries
such as Michael Glos, German Federal Minister for Economy and Technology, and
Günter Verheugen, Vice President of the European Commission, world renowned
soprano Anna Netrebko and many others covering more than 1.3 million miles
worldwide till now.