BMW GROUP FINANCIAL SERVICES LAUNCHES UP2DRIVE.COM

New Automotive Financing Website Puts Consumers in the Driver's Seat, Offering
New Loan Services That Make Car Buying and Selling Easier Than Ever Before

Launch Represents BMW Group Financial Services' Entrance Into The
Direct-To-Consumer Lending Business

Woodcliff Lake, NJ - September 24, 2007... Marking the company's entry into the
direct-to-consumer lending business, BMW Group Financial Services today
officially launched www.up2drive.com - an automotive financing website that
features convenient loan services designed to empower the consumer through
every step of the car buying and selling process.

The launch of www.up2drive.com and the entry into the direct-to-consumer
lending sales channel are part of BMW Group Financial Services' strategy to
expand its core business beyond the traditional role of a captive finance
company in order to reach more consumers.

"With our new online venture, we can now offer to all automotive finance
customers - regardless of the type of car they're looking to buy or sell - the
same BMW best-in-class customer service and financing options previously
offered only to BMW owners. Online automotive financing is a large and growing
market and our core competencies make the direct sales channel a logical
evolution for our business," said Shaun Bugbee, President of up2drive.com.
"By giving car buyers more control of their automotive financing options,
up2drive will alleviate some of the stress of purchasing and financing a car
and will help get people behind the wheel more easily than before."

Potential buyers can apply and be approved for a loan easily and use
up2drive.com's new unique loan service - the up2drive drive check™ - to
negotiate with sellers as if they had cash on hand. Enabling auto seekers to
determine not only what kind of car they want to buy, but also how much they
want to pay and, ultimately, what their monthly payments will be, up2drive.com
puts consumers in the driver's seat, giving them complete control of their car
buying decisions.

A Better Way To Sell Your Vehicle

In addition to up2drive.com's innovative loan service, the site also offers a
variety of tools designed to vastly simplify the vehicle selling process.
Using up2drive.com's up2drive Payment Estimator, customers can calculate an
estimated monthly payment for their vehicle. Customers simply enter the year,
make and model of a vehicle to determine an appropriate vehicle sale price,
which they can then show potential buyers as a financed monthly payment.

"Consumers are becoming more educated about auto finance options, so we're
excited to be able to offer them innovative selling options they can't find
anywhere else,'' Bugbee continued. "For the first time, private individuals
can represent the selling price of their vehicle as a financed monthly payment
- similar to the way dealers advertise their vehicles. Most auto finance
companies focus exclusively on the buyer but disregard the seller. With more
than six million individuals seeking to sell vehicles privately, up2drive.com's
patent-pending approach of targeting both buyers and sellers has the potential
to impact the automobile sales cycle."

Once the seller has determined an appropriate sale price, up2drive.com will
allow them to create - free of charge - an "up-4-sale" sign, which the seller
may save, print and post inside a vehicle or in any automotive classified
websites or print publications - a convenient way to expedite the process for
the seller. By advertising the vehicle's sale price as a monthly payment, the
buyer can easily understand how purchasing a vehicle with financing fits within
their monthly budget.

A potential buyer who views the "up-4-sale" sign can input a vehicle ID (found
on the sign) and visit the up2drive.com website to apply for immediate
financing to buy the vehicle. By offering a one-stop-shop for meeting a
variety of automotive financing needs, up2drive.com makes automotive financing
convenient, efficient and affordable.

Backed by award-winning service and time-saving tools - as well as a customer
service staff dedicated to ensuring customer satisfaction - up2drive.com allows
customers to manage accounts, make payments, view statements and conduct every
step of their automotive financing online - saving them valuable time and
money.