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THE NEW BMW 1 SERIES CONVERTIBLE

Woodcliff Lake, NJ - September 30, 2007... For those whose definition of pure driving pleasure includes wind in the face and sunshine above, the new BMW 1 Series Convertible follows the tradition established by the iconic BMW 2002 sport sedan. The essence of such driving purity - a responsive six-cylinder engine positioned within a rear-drive chassis to provide balanced, sporty dynamics - is at the heart of this compact four-place convertible.

Convertible

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BMW's 128i and 135i Convertibles Come to America in 2008

Woodcliff Lake, NJ - September 30, 2007... For those whose definition of pure
driving pleasure includes wind in the face and sunshine above, the new BMW 1
Series Convertible follows the tradition established by the iconic BMW 2002
sport sedan. The essence of such driving purity - a responsive six-cylinder
engine positioned within a rear-drive chassis to provide balanced, sporty
dynamics - is at the heart of this compact four-place convertible.

The 128i Convertible, which joins the new 1 Series Coupe going on sale in the
spring of 2008, will be powered by BMW's 3.0-liter, 230 horsepower inline
six-cylinder engine generating 200 lb-ft of torque. Like its fixed-roof
stablemate, the 128i Convertible will feature Valvetronic valvetrain management
and aluminum/magnesium cylinder block construction-core elements of BMW's
EfficientDynamics.

The 135i Convertible, on sale later in 2008, features BMW's twin-turbocharged
3.0-liter inline six-cylinder engine producing 300 horsepower and 300 lb-ft of
torque from as low as 1,400 rpm. With its direct piezo gasoline injectors, twin
low-mass turbochargers and air-to-air intercooler, optimum performance and
economy is achieved with no loss in engine response. For the 135i Convertible,
acceleration from 0-62 mph is accomplished in 5.6 seconds and top speed is
electronically limited to 155 mph. Both engines feature on-demand engine
coolant pumps that improve fuel economy and reduce parasitic losses for
increased efficiency.

Distinctive BMW Convertible appearance
In a mere 22 seconds-even on the move at speeds up to 25 miles per hour-the
occupants within the 1 Series Convertible can go from encapsulated comfort to
top-down exhilaration. If conditions dictate, the
electro-hydraulically-operated softtop can be raised within the same 22
seconds, producing a distinctive silhouette enhanced by long frameless doors.
The characteristic features of the BMW kidney-shaped grill, front skirt, door
sills and rear skirt are identical to those of the 1 Series Coupe.

The standard softtop is available in either black or taupe cloth, but it is the
optional Moonlight Black version which is unique to the 1 Series Convertible.
Interwoven with fine shiny metallic fibers, this distinctive top produces a
shimmery metallic silver appearance in sunlight. The visual effect enhances the
convertible's exciting range of nine colors which includes an exclusive hue:
Cashmere Silver Metallic.

A distinctive feature of the 1 Series Convertible is the flared shoulder line
which runs parallel to the road. This shoulder line flows from the hood past
the A pillar to the trunk lid, forming a surface which encompasses the entire
interior, giving the impression of a boat deck.

The view from the rear is influenced by the position of the softtop: with the
top lowered, completely concealed in the tail, the look is flat and elegant;
the appearance with the top up is broad shouldered. The trunk lid has an
integrated spoiler chiseled into the rear end of the car to accentuate the
short rear section. On the 135i, an additional lip spoiler provides greater
downforce on the rear end at high speeds.

The individual sections within the L-shaped rear taillights give the vehicle a
lower, sportier look. Horizontal lights integrated in the rear light clusters
offer a homogeneous lighting effect with the help of light-emitting diodes
(LEDs). This light design, as found on other BMW models, makes the BMW 1
Series Convertible stand out at night. Also, the Adaptive Brakelights operating
in two stages in relation to brake application force are yet another feature
typical of BMW, with the additional benefit of extra safety on the road.
The standard (on the 135i) Adaptive Xenon Headlights (optional on the 128i),
complete with integrated cornering lights, make driving in the dark safer than
ever. The daytime headlight function, in typical BMW style, uses the four
corona rings around each headlight to enhance the visibility of the car under
normal and "murky" light conditions.

Convertible interior features technology enhanced comfort, convenience
Two unique BMW 1 Series Convertible features provide increased driver and
passenger comfort, thus improving the overall experience regardless of the
top's position. The optional Boston leather incorporates BMW's Sun Reflective
Technology where pigments worked into the upholstery mitigate the effect of the
sun's ultraviolet rays. Excessive heating of the seats and armrest is
diminished, especially for darker interior colors. The overall effect can
produce surface temperatures some 20 degrees Fahrenheit below a comparable
"normal" leather interior.

The standard upholstery is a sporty and comfortable Leatherette, which is also
the covering on the optional Sport Package's sports bucket seats with enhanced
side support (Boston leather can be selected for this package).

The climate-control system in the 1 Series Convertible has an additional
convertible mode (compared to the system in the BMW 1 Series Coupe) designed
for open-roof conditions. The three standard modes; gentle, medium and
intensive, react primarily to interior sensors, while the convertible mode
reacts less to interior temperature and more to the exterior temperature and
sunlight factors to establish the intensity of the ventilation.

Turbulence in the roof-down cabin can be reduced by an available wind deflector
which can be affixed to the sides of the vehicle with a few adjustments. The
wind deflector allows for conversation at normal sound levels and the ability
to enjoy the wide variety of audio and communication offerings which include
SIRIUS satellite radio, HD radio, the optional Premium Sound system and
Bluetooth. For simple and straightforward connection of an MP3 player, an
auxiliary input jack is standard and a USB port for direct control of an Apple
iPod or iPhone media player is available as an option.

The control console for the entertainment and climate-control functions is
integrated smoothly and harmoniously into the dashboard through its soft radii
and flowing surfaces. With the optional navigation system, the iDrive
controller is integrated in the center console, following BMW's characteristic
philosophy of full driver control at all times. Galvanized pearl gloss surfaces
adorn the interior door handles, the glove compartment handle, the radio's
rotary knobs, the knobs of the automatic air conditioning system, the iDrive
controller, and the ornamental trim strips featured on the sport steering wheel.

Enhanced iDrive provides programmable memory keys
BMW's iDrive is included with the optional navigation system. It enables the
driver to control all secondary and comfort functions such as communication,
air conditioning, entertainment and navigation functions easily and
conveniently.
This latest version of iDrive is equipped with six Programmable Memory Keys
allowing the driver to program often-used functions such as navigation
destinations, radio stations or specific telephone numbers. Touch-sensitive
sensors on each button allow the driver to preview the function on the iDrive
screen before the button is fully depressed, activating the command. This
allows the driver to choose the stored function safely and conveniently,
keeping his or her eyes on the road in the process.

Spacious trunk supplemented by folding seat backs and storage bag
An active couple can carry their gear, regardless of the season, thanks to the
generous trunk space offered by the 1 Series Convertible. Two golf bags will
fit in the trunk of the new 1 Series Convertible - even with the top down!
Lowering the soft top produces a storage space that is 8.48 cubic-feet, which
does not include the optional large storage bag that extends into the passenger
compartment and can accommodate two snow boards or a golf bag without soiling
the upholstery. A zippered opening allows access into the storage bag from
within the passenger compartment.

High-tech suspension with newly-developed differential
In traditional BMW style, the new BMW 1 Series Convertible transmits the power
of the engine to the rear wheels. This design concept and configuration -
engine at the front, drive wheels at the rear - guarantees optimum traction,
near-perfect weight distribution front-to-rear, excellent directional
stability, and predictable handling.

The front suspension is also built to a standard quite unique to its
competitive group. The new 1 Series Convertible shares the 1 Series Coupe's
sophisticated suspension system with an aluminum double-pivot front suspension
and a five-link fully independent rear suspension in lightweight steel to offer
an optimum combination of stiffness and low weight. The very stable track
control arms and thrust rods make an important contribution to the car's
driving dynamics and provide exacting wheel control.

The standard BMW Dynamic Stability Control (DSC) includes a Dynamic Traction
Control (DTC) function that provides electronic intervention to prevent loss of
vehicle control, but at a higher threshold before activation. This allows the
driver to experience more spirited driving on dry roads and offers more
flexibility when driving in more challenging conditions such as in the snow. If
the driver desires, both DSC and DTC can be disabled. Active Steering, a
variable ratio steering system exclusive to BMW, is available as an option.

The rear differential on the 1 Series comes from a new generation of final
drives optimized for running smoothness. Featuring double-helical ball bearings
for the first time, the differential runs at an even lower operating
temperature reached more quickly than before thanks to the reduction of fluid
required in the differential. Like the 1 Series Coupe, the Convertible features
an electronic limited slip function built into the vehicle's Dynamic Stability
Control system.

Safety equipment maximized for convertible design
The four standard airbags in the new BMW 1 Series Convertible are designed for
the optimum protection of the car's occupants. The advanced frontal airbags are
activated in stages in relation to impact severity while the side airbags
integrated into the sides of the front seat backrests reduce the risk of injury
at chest, hip and head levels in side impact situations. The new BMW 1 Series
Convertible also comes with crash-optimized seats with specially padded
headrests and backrests designed to reduce the risk of injury in an impact from
the rear.

All seats within the 1 Series Convertible are fitted with three-point
inertia-reel seat belts and headrests, with the front seat belts str fastened
on the frames of the driver's and front passenger's seats, keeping the belt in
an optimum position around the occupant's hips regardless of seat height or
fore-aft placement.
Also, the driver's pedals move back automatically with a predetermined amount
of deformation in the event of a frontal collision so that the risk of driver
foot injury is reduced. And last but not least, the rear seats come standard
with LATCH attachments for child seats.

The new BMW 1 Series Convertible is equipped with a roll-over sensor, which
continually monitors the vertical and horizontal movements of the vehicle. As
soon as the sensors register the danger of the vehicle rolling over, two roll
bars are extended in fractions of a second from their storage areas behind the
rear headrests. Simultaneously, the front-seat-belt tensioners and the head
airbags are activated. Further roll-over protection is offered by the
optimized stability of the A pillar and windshield frame.

BMW Ultimate ServiceTM:
Providing owners with incredible value and peace of mind
The BMW 1 Series Convertible will feature BMW Ultimate ServiceTM, a suite of
services that includes the BMW Maintenance Program (formerly called Full
Maintenance), Roadside Assistance and the New Vehicle Limited Warranty. BMW
AssistTM with TeleService is part of the optional Premium Package or can be
ordered separately as a stand-along option.

BMW Ultimate ServiceTM includes:
The BMW Maintenance Program is the only no-cost maintenance program in the
industry that covers wear and tear items like brake pads and rotors for four
years or 50,000 miles, whichever comes first. BMW owners pay nothing for all
scheduled inspections, oil changes, brake pads, wiper blade inserts and other
wear-and-tear items.

BMW Roadside Assistance is one of the industry's most comprehensive plans
available. Not only is it no-charge for the first four years, but there is no
mileage limit. BMW drivers enjoy the assurance of on-the-road help 24 hours a
day, seven days a week, anywhere in the United States, Canada and Puerto Rico.
This includes everything from flat tire changes, emergency gasoline and
lock-out assistance, to towing, alternative transportation and even
trip-interruption benefits. This service also includes valuable trip routing
advice.

BMW New Vehicle Limited Warranty: All 2008 BMW passenger vehicles are covered
by BMW's excellent Limited Warranty, which includes:
• New-vehicle warranty - four-year/50,000-mile coverage of the vehicle.
• Rust-perforation warranty - 12-year/unlimited-mileage coverage.

BMW AssistTM provides the driver with services that enhance on-the-road
security and convenience, for added peace of mind. It is a part of the
optional Premium package and can also be ordered separately as a stand-alone
option. BMW is the only vehicle manufacturer that offers this service for four
years at no additional cost. Most other manufacturers cover only the first
year of service.

The in-vehicle equipment for BMW AssistTM includes GPS technology and
hands-free communication functions accessed via buttons in the overhead or
center console. Vehicle occupants may request emergency or other services
simply by pressing a button; the BMW AssistTM system then transmits the
location and vehicle information to the BMW AssistTM response center. A
response specialist will then speak with the occupants to coordinate dispatch,
notify emergency contacts on file, and link BMW Roadside Assistance or
emergency services as needed and requested. A severe accident automatically
activates the BMW AssistTM call as well. The BMW AssistTM Safety Plan also
includes Remote Door Unlock and Stolen Vehicle Recovery services, which can
save the owner time and money.

TeleService automatically notifies the BMW center when a vehicle will need
service. This feature allows the Service Advisor to proactively set up a
customer appointment and have the needed parts ready.

BMW AssistTM subscribers can also enroll in the BMW AssistTM Convenience Plan
(available at an additional cost of $199 per year) to avail themselves to many
BMW AssistTM Concierge services, from travel planning to dining reservations,
shopping assistance and event tickets, as well as receive directions, and
traffic and weather information. A selected destination and its phone number
can be sent directly to the on-board navigation system and Bluetooth®-linked
mobile phone, after a push of the new Concierge button. The Convenience Plan
also includes Critical Calling, a new service that connects the driver in case
their mobile phone is not in the vehicle or its battery is discharged. After
pushing the SOS button, a BMW AssistTM response specialist will link the driver
to his requested party for up to five minutes and for up to four events per
year.

As before, the BMW AssistTM system includes Bluetooth® hands-free phone
connectivity with hands-free phonebook access and dialing by name or number via
the steering wheel controls. Use of this feature requires a customer-provided
compatible Bluetooth® mobile phone.

Performance with a conscience
BMW strives to produce its motor vehicles and other products with the utmost
attention to environmental compatibility and protection. Integrated into the
design and development of BMW automobiles are such criteria as resource
efficiency and emission control in production; environmentally responsible
selection of materials; recyclability during production and within the vehicle;
elimination of CFCs and hazardous materials in production; and continuing
research into environmentally friendly automotive power sources. Tangible
results of these efforts include the recycling of bumper cladding into other
vehicle components; water-based paint color coats and powder clear coats;
near-future availability of hydrogen-powered models; and various design and
engineering elements that help make BMWs easier to dismantle at the end of
their service life.

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