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PressClub USA · Article.
COVETED CAROLINA AWARDS FOR BMW EFFICIENTDYNAMICS, BMW CONCEPT X6 AND MINI
Fri Oct 19 16:15:00 CEST 2007 Press Release
BMW Group wins at the Internet Auto Award 2007.
Press Contact.
Thomas Plucinsky
BMW Group
Tel: +1-201-307-3701
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Author.
Thomas Plucinsky
BMW Group
Munich. The BMW Group picked up as many as four awards at the CAROLINA Internet
Auto Award 2007 by AutoScout24, Europe's largest automobile portal. With its
EfficientDynamics program, BMW won in the special category "Best Innovation".
"EfficientDynamics" is BMW's package of measures to optimise fuel consumption
which is sold in models ranging from the BMW 1 Series to the BMW X5. The
measures include High Precision Injection in the modern petrol direct injection
engines, Brake Energy Regeneration, automatic air intake flaps, Auto Start/Stop
Function and intelligent lightweight construction. With these measures, 40% of
new cars made by the BMW Group have an exhaust emissions level below 140 grams
CO2 / km, from MINI to BMW and Rolls-Royce.
The BMW Concept X6 was judged "Best New IAA Feature"; the majority of those
questioned at the IAA were enthusiastic about the idea of a Sport Activity
Vehicle in coupé form. MINI was also highly successful: the compact, sporty car
not only won the small car category by a comfortable margin, it was also
awarded the title "Most Popular Car in Europe".
The Internet Auto Award is the biggest public internet award of the automotive
trade in Europe, with some 350,000 people voting. The editorial team of
AutoScout24 chose the "Best Innovation". All winners received the CAROLINA, an
extravagantly styled metal trophy.
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