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PressClub USA · Article.
BMW CELEBRATES YEAR ONE OF THE 1 SERIES WITH SPECIAL ENGRAVED START/STOP BUTTON
Thu Nov 08 15:00:00 CET 2007 Press Release
Woodcliff Lake, NJ - November 8, 2007... Drivers who purchase a 2008 BMW 1 Series will be reminded that they are one of the few lucky drivers of the next BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop button with the inscription: "Year One of the 1". The engraved Start/Stop button is one of several notable initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing exclusively in the 2008 calendar year 1 Series models coming to the U.S., the "Year One of the 1" button was created by the same team of BMW designers who designed the 1 Series.
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BMW Group
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Author.
Thomas Plucinsky
BMW Group
Woodcliff Lake, NJ - November 8, 2007... Drivers who purchase a 2008 BMW 1
Series will be reminded that they are one of the few lucky drivers of the next
BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both
coupe and convertible models, will be equipped with a specially engraved
Start/Stop button with the inscription: "Year One of the 1". The engraved
Start/Stop button is one of several notable initiatives to be announced
celebrating the launch of the new BMW 1 Series in America next spring.
Appearing exclusively in the 2008 calendar year 1 Series models coming to the
U.S., the "Year One of the 1" button was created by the same team of BMW
designers who designed the 1 Series.
"Forty years ago, BMW introduced a car, the legendary 2002, that changed the
American automotive landscape. That car was a pivotal car in the history of BMW
and is still revered by aficionados today. We believe the 1 Series will be as
important to the history of BMW in America," said Jack Pitney, Vice President,
Marketing, BMW of North America. "The 'Year One of the 1' Start/Stop button is
a way to directly engage our customers with a simple message of celebration
each time they get behind the wheel of their new 1 Series," continued Pitney.
"Our 'Year One of the 1' activities will incorporate several elements that will
celebrate this historic launch. The specially engraved Start/Stop button is
just one of the many things we will announce as we approach the launch next
year."
The new 1 Series, which draws inspiration from the legendary BMW 2002 of 1968
with a focus on pure performance, will be available as a Coupe and
Convertible. In addition to premium design, the 1 Series features
rear-wheel-drive dynamics, agile handling, powerful 6 cylinder engines and
seating for four.