BMW GROUP ANNOUNCED AS ONE OF "AMERICA'S MOST ADMIRED COMPANIES 2008" BY FORTUNE MAGAZINE

BMW Group ranks no. 1 in its industry and no. 14 in the overall score.

Woodcliff Lake, NJ - March 4, 2008... FORTUNE Magazine announced that BMW Group
is one of "America's Most Admired Companies". The study ranks BMW Group no. 1
in its industry for the second time in a row. For the first time BMW Group also
made it - as the only European company - into the overall top 20 list. More
than 600 companies were surveyed.

The list and related stories appear in the March 17 issue of FORTUNE, on
newsstands March 10 and are currently available online at www.fortune.com.

Tom Purves, Chairman and CEO of BMW of North America, LLC, said: "We as BMW
Group are honored and proud to be recognized as one of the most admired
companies in the U.S. An important element is our strong customer orientation.
Our customers are at the heart of everything we do. We are not just customer
focused, we are customer obsessed. As an example, we are the only luxury
performance car company to offer a comprehensive four-year free maintenance
program at no cost with every vehicle we deliver. It means no service or
maintenance bills and makes ownership more enjoyable."

The FORTUNE survey is a proof of BMW Group's long-term, value-oriented
corporate philosophy. As a leader of industry, the company continues to make
real contributions to the search for solutions to tomorrow's problems.
Employees are the basis of the success. The highly skilled, committed employees
of the BMW Group and the work that they produce form the basis for the
company's success. Working in the BMW Group means meeting the demanding
requirements of a premium manufacturer and service provider - being
enthusiastic about the brands and products, achieving results of the highest
quality, being willing to learn at all times, being flexible when it come to
forms of work and working times and, most of all, wanting to push the success
of the BMW Group further forward.

About FORTUNE's America's Most Admired Companies List
FORTUNE's America's Most Admired Companies list is the definitive report card
on corporate reputations. FORTUNE's survey partners at Hay Group started with
the FORTUNE 1,000 - the 1,000 largest U.S. companies ranked by revenue - and
the top foreign companies operating in the U.S. They sorted the companies by
industry and selected the ten largest companies in each.

To create the 64 industry lists, Hay Group asked executives, directors, and
analysts to rate companies in their own industry on eight criteria, from
investment value to social responsibility. This year only the best are listed:
A company's score must rank in the top half of its industry survey.

To create the top 20, an overall list of America's Most Admired Companies, Hay
Group asked 3,721 executives, directors, and securities analysts who had
responded to the industry surveys to select the ten companies they admired
most. They chose from a list made up of the companies that ranked in the top
25% in last year's survey, plus those that finished in the top 20% of their
industry. Anyone could vote for any company in any industry. The difference in
the voting rolls is why some results can seem anomalous; for example, Johnson &
Johnson is one of the top ten America's Most Admired Companies but only second
in its own industry.

A total of 622 companies in 65 industries were surveyed. Due to an insufficient
response rate, the results of ten companies in the energy industry are not
reported. In addition, for 46 companies, only the aggregate scores and ranks
are published due to the distribution of responses in the following five
industries: (1) Internet Services and Retailing, (2) Mortgage Services, (3) Oil
and Gas Equipment, Services, (4) Wholesalers: Diversified, and (5) Wholesalers:
Food and Grocery.

America's Most Admired Companies and The World's Most Admired Companies are
registered trademarks of FORTUNE magazine, a division of Time Inc.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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