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BMW DEBUTS HYDROGEN-ONLY VERSION OF THE BMW HYDROGEN 7

Woodcliff Lake, NJ - March 31, 2008... BMW announces its latest milestone in its pursuit of the hydrogen future, the BMW Hydrogen 7 mono-fuel. Based on the BMW Hydrogen 7 bi-fuel version (gasoline and hydrogen), the mono-fuel vehicle's internal combustion engine is optimized to run solely on hydrogen and shares the performance, comfort, and safety qualities of every production BMW 7 Series. The BMW Hydrogen 7 mono-fuel will be featured at both the 2008 National Hydrogen Association Conference in Sacramento, CA (Mar. 30 - Apr. 3) and the 2008 SAE World Congress in Detroit, MI (Apr. 14 - 17).

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Internal Combustion Engine Pushes the Boundaries of Detectable Emissions

Woodcliff Lake, NJ - March 31, 2008... BMW announces its latest milestone in
its pursuit of the hydrogen future, the BMW Hydrogen 7 mono-fuel. Based on the
BMW Hydrogen 7 bi-fuel version (gasoline and hydrogen), the mono-fuel vehicle's
internal combustion engine is optimized to run solely on hydrogen and shares
the performance, comfort, and safety qualities of every production BMW 7
Series. The BMW Hydrogen 7 mono-fuel will be featured at both the 2008
National Hydrogen Association Conference in Sacramento, CA (Mar. 30 - Apr. 3)
and the 2008 SAE World Congress in Detroit, MI (Apr. 14 - 17).

The BMW Hydrogen 7 mono-fuel is equipped with a V12 internal combustion engine
(ICE) which has been engineered to run exclusively on hydrogen . Compared
with the bi-fuel version, this vehicle achieves incredibly low emissions,
increased engine performance, reduced consumption and greater range.

"The mono-fuel Hydrogen 7 is the of more than 25 years of hydrogen development
by BMW," noted Tom Baloga, Vice-president of Engineering for BMW in the US. "It
demonstrates BMW's support for a hydrogen infrastructure by producing an
internal combustion engine that produces truly near-zero emissions and
simultaneously cleans the air of certain pollutants."

In BMW's view, hydrogen is the most logical energy carrier of the future for
three reasons. Firstly, it has no carbon and therefore emits no CO2, HC's and
other pollutants. Secondly, it can be produced using renewable, clean
technologies like solar, wind, geothermal, and bio-processes. Lastly, it can
be produced in stable areas of the globe as necessary for energy security.
Although today's hydrogen is mainly derived from natural gas, hydrogen can and
will be "green" from renewable and clean sources in the future. Unlike
batteries, which will likely also play an important role in future
transportation, hydrogen vehicles can be refueled rather quickly for long
trips, don't require powerlines across the landscape, and hydrogen can be
generated and stored 24/7 when wind is greatest or electrical demand is low.

The BMW Hydrogen 7 mono-fuel is a demonstration production vehicle, not a
prototype. It was created to showcase the zero CO2 and low emissions potential
and feasibility of a dedicated hydrogen internal combustion engine (ICE). In
addition, the BMW Hydrogen 7 mono-fuel helps deliver additional experience in
the everyday use of hydrogen beyond what has already been learned with the
nearly 100 bi-fuel Hydrogen 7 Sedans that have been used in a customer test
drive program since November 2006.

The Hydrogen 7's V12 mono-fuel ICE produces no CO2 and near-zero emissions,
while not sacrificing performance. In fact, the tailpipe emissions are so
infinitesimal they pushed the limits of current emission testing technology.

Independent authorities, including the Argonne National Laboratory (ANL), have
confirmed these results. ANL conducted emission tests on BMW Hydrogen 7
mono-fuel vehicles in early March 2008.

"The BMW Hydrogen 7's emissions were only a fraction of SULEV level, making it
one of the lowest emitting combustion engine vehicles that have been
manufactured," said Thomas Wallner, a mechanical engineer who leads Argonne's
hydrogen vehicle testing activities. "Moreover, the car's engine actively
cleans the air. Argonne's testing shows that the Hydrogen 7's 12-cylinder
engine actually shows emissions levels that, for certain components, such as
Non Methane Organic Gases (NMOG's) and Carbon Monoxides (CO's), are cleaner
than the ambient air that comes into the car's engine."

BMW and ANL will hold a joint press conference about the ground-breaking
results at the SAE World Congress. Christophe Huss, Vice-president -
Development Abroad, Type Approval and Traffic Management for BMW will be
present at the SAE World Congress.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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