CONNECT YOUR DRIVE: BMW ADDS NEW "MYINFO" SERVICE FROM BMW ASSIST(TM) POWERED BY GOOGLE MAPS(TM)

Woodcliff Lake, New Jersey - April 11, 2008...Navigation systems have become
even easier, faster and more convenient to use with the introduction of
"MyInfo". This latest addition to the BMW Assist Safety Plan allows
subscribers to send business locations and street addresses and their
associated phone numbers found in Google Maps(TM), an innovative online mapping
service, from the comfort of their home or office directly to their BMW.

Effective as of April 8 production of 2008 X6 Sports Activity Coupes equipped
with the BMW Assist and Bluetooth® Hands-free calling System, customers will be
able to call the phone numbers received with their Bluetooth connected mobile
phone or, if their BMW is equipped with a navigation system, immediately start
route guidance by a simple push of a button.

To use MyInfo, just search for a business or street address on Google Maps
(http://maps.google.com) and click on the "Send" link at the top-right corner
of the map. Select "Car", then "BMW" and "BMW US" for country and enter your
e-mail address on file with BMW Assist as your BMW Assist account name. You can
add a personal note, if desired, then press the "Send" button - and your
destination is on its way. Once inside your BMW, simply push the MyInfo button
within the BMW Assist menu and you will find the desired destination and
associated phone number.

Already popular in Europe and recently launched in Canada this unique service
allows advanced preparation for your next trip. Before you leave the house or
office, you can easily and quickly determine online the exact location of up to
10 of your desired destinations and then make them available in your BMW. The
advantage is that the listings found at Google Maps no longer have to be
written down or printed out. Also manual data entry into the navigation system
is no longer needed -the address and phone number is already in your iDrive
menu. Even better, you can share MyInfo with your family, friends and
colleagues so that they can send destinations, phone numbers and even notes to
the vehicle while you are on the road. But best of all, there is no charge for
this service, as it's included as part of the Safety Plan for the first four
years, like the other benefits of Ultimate Service.

MyInfo will be included on BMW Assist-equipped X5, X6, 1, 3, 5, 6 and 7 Series,
effective with Model Year 2009. For now it is an exclusive feature of the 2008
X6. The X6 Sports Activity Coupe will be offered in the USA in two versions.
The X6 xDrive35i, sporting a 300hp, twin-turbo, inline 6 cylinder will be
available at authorized BMW SAV centers on April 26th. The twin-turbo V8
powered X6 xDrive50i will come to the US market in the late summer 2008.

To learn more about MyInfo, please visit www.bmwusa.com/bmwassist.

About BMW Assist:

BMW Assist provides the driver with services that enhance on-the-road security
and convenience, for added peace of mind. The BMW Assist Safety Plan is
standard on all 5, 6, and 7 Series models, including M5 and M6, and is included
in the Premium Package or available as a stand-alone option on all other
models. BMW is the only manufacturer that offers this service for 4 years at no
additional cost. Most other manufacturers cover only the first year of service.

The in-vehicle equipment for BMW Assist includes GPS technology and hands-free
communication functions accessed via buttons in the overhead or center console.
Vehicle occupants may request emergency or other services simply by pressing a
button; the BMW Assist system then transmits the location and vehicle
information to the BMW Assist Response Center. A response specialist will then
speak with the occupants to coordinate dispatch, notify emergency contacts on
file, and link BMW Roadside Assistance or emergency services as needed and
requested. A severe accident automatically activates the BMW Assist emergency
call as well. The BMW Assist Safety Plan also includes Remote Door Unlock and
Stolen Vehicle Recovery services, which can save the owner time and money.

TeleService automatically notifies the BMW center when a vehicle will need
service. The Service Advisor then proactively calls the customer to set up a
convenient appointment and have the needed parts ready.

BMW Assist subscribers can also enroll in the BMW Assist Convenience Plan
(available at an additional cost of $199 per year) to avail themselves of BMW
Assist Concierge services, from travel planning to dining reservations,
shopping assistance and event tickets, as well as receive directions, and
traffic and weather information. On most models produced September 2006 and
later, a selected destination and its phone number can be sent directly to the
BMW navigation system and Bluetooth®-linked mobile phone, after a push of the
Concierge button. The Convenience Plan also includes Critical Calling, a
service that connects the driver in case their mobile phone is not in the
vehicle or its battery is discharged. After pushing the SOS button, a BMW
Assist response specialist will link the driver to his requested party for up
to five minutes and for up to four events per year.

As before, the BMW Assist system includes Bluetooth hands-free phone
connectivity with hands-free phonebook access and dialing by name or number via
the steering wheel controls. Use of this feature requires a customer-provided
compatible Bluetooth mobile phone.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the Rolls-Royce
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 models and X5 Sports Activity Vehicles and the X6 Sports Activity Coupe.
The BMW Group sales organization is represented in the U.S. through networks of
338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.