PressClub USA · Article.
BMW OF NORTH AMERICA EXPANDS HEADQUARTERS
12.06.2008 Press Release
Woodcliff Lake, NJ - June 12, 2008...BMW of North America, LLC. today opened its new $100 million addition to its Woodcliff Lake, New Jersey US headquarters. The expansion is BMW Group's largest investment in the U.S. since the inception of its U.S. subsidiary in 1975, apart from the plant in Spartanburg, S.C.
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Woodcliff Lake, NJ - June 12, 2008...BMW of North America, LLC. today opened
its new $100 million addition to its Woodcliff Lake, New Jersey US
headquarters. The expansion is BMW Group's largest investment in the U.S. since
the inception of its U.S. subsidiary in 1975, apart from the plant in
The new buildings will be home to BMW Group's national Training Center, Eastern
Sales Region and U.S. Engineering operations. The facilities will help the
company to develop advanced technology and the highest level of professional
training for a premium customer experience. 1,000 people will be working on the
expanded BMW of North America Campus.
"These new facilities represent BMW's long-term commitment to America, to New
Jersey and the region from where we draw our talented work force," said Tom
Purves, Chairman and CEO of BMW (US) Holding Corp. "They are part of BMW's
growing footprint in the U.S., a demonstration of our increasing commitment to
and presence in this great country."
Overall, BMW Group will invest $1billion in the U.S. by 2012 to retain its
position in the world's largest vehicle market. With total sales of more than
336,000 BMW, MINI and Rolls-Royce vehicles in 2007, BMW Group has enjoyed 16
years of consecutive growth in America.
"The investments are a clear sign of our strong belief in the potential of the
U.S. market. We know that we have to invest in the world's biggest market if we
want to be successful on a worldwide scale," said Ian Robertson, Member of the
Board of Management of BMW AG responsible for Sales and Marketing. "The long
term market outlook for the U.S. is positive - even though the country is
navigating through a soft economy today. The U.S. will remain by far the
leading premium vehicle market in terms of size and impact and we are well
prepared to be part of the growth."
Apart from the investment in New Jersey, the company recently announced plans
to expand production of its South Carolina plant by 50 percent by 2012. $750
million will be invested and 500 additional jobs created at the factory. BMW of
North America also announced to build two new regional parts distribution
centers to better serve the increasing numbers of BMW and MINI vehicles on U.S.
roads. Total investment for these facilities including inventory will be $170
Pictures: see www.press.bmwgroup.com (US pressclub)
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and the X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.
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