ALPHERA FINANCIAL SERVICES REACHES $1 BILLION IN SERVICED ASSETS MILESTONE

BMW Group Business Unit Sees Impressive Growth by Providing Premium Service to
Dealers and Customers Outside BMW Brands

Woodcliff Lake, NJ - July 10, 2008... Cementing its place as a significant
force in the automotive financing arena, Alphera Financial Services' portfolio
of serviced assets has reached the $1 billion mark. A business unit of BMW
Group Financial Services, Alphera Financial Services offers a number of
dealer-direct retail loans and commercial finance products.

Alphera Financial Services, launched in October 2006 to provide BMW's
award-winning customer service to other franchises owned by its dealers, has
broadened its service beyond BMW dealer-owned franchises to encompass new-car
franchised dealerships of all makes and models. Alphera is backed by the same
infrastructure that has helped BMW Financial Services earn the top ranking in
dealer satisfaction for retail leasing in the J.D. Power and Associates Dealer
Financing Satisfaction Study (SM) for four consecutive years.

"In less than two years' time, Alphera has seen amazing growth for its
innovative and competitive offerings, and it represents a crucial piece of our
strategy of building on and complementing our traditional captive finance
business," said Fred Isele, President of Alphera Financial Services. "By the
end of this year, our business will be serving dealers in 19 markets as we
continue to roll out our business across the U.S."

Last fall, BMW Group Financial Services' U.S. portfolio of serviced assets
crossed the $25 billion threshold, reaching this significant milestone on the
strength of the company's traditional financial services products and the
introduction of new business lines Alphera and up2drive.com, a unique
direct-to-consumer automotive lending service. The BMW Group Financial
Services portfolio of serviced assets now exceeds $28 billion.

About BMW Group Financial Services

BMW Group Financial Services was established in the U.S. in 1992 to support the
sales and marketing efforts of BMW of North America. Since then, the group
has expanded to provide service to markets in multiple countries and continues
to evolve beyond its role as a captive finance unit.

BMW Group Financial Services offers a wide range of leasing, retail and
commercial financing and banking products tailored to meet the needs of the BMW
customer. The group also provides financing to BMW dealers for expanding
dealership capabilities and enhancing overall operations. With more than $28
billion in serviced assets and 700,000 automotive lending customers, BMW Group
Financial Services finances over half of the BMWs sold or leased in the United
States. BMW Group Financial Services employs nearly 1,000 people, including
consultants and temporary workers, most of whom are located in the Hilliard,
Ohio Customer Service Center.

In 2001, the MINI Financial Services division was established to provide
support for the brand's dealer and customer networks by offering various
financing and leasing options. Alphera Financial Services was established in
2006 to provide financial services to dealers who are not part of the BMW and
MINI networks.

BMW Group Financial Services also offers credit card products through its
subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW
Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA,
LLC. BMW Insurance Agency, Inc., a property and casualty producer, is also
part of BMW Group Financial Services.

For more information about BMW Group Financial Services, please visit:
http://fs.bmwusa.com/bmwfspulp/

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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