36th ANNUAL BMW MOA INTERNATIONAL RALLY SLATED FOR GILLETTE, WYOMING, JULY 17-20

Woodcliff Lake, NJ - July 16, 2008... From July 17th - 20th, a little piece of
the Wild West will become distinctively Bavarian, when the BMW Motorcycle
Owners of America (MOA) holds its 36th annual rally in Gillette, Wyoming.

The BMW MOA is the world's largest independent BMW motorcycle club, with
approximately 40,000 members. It was formed in 1972 as a volunteer
organization with a mission to foster communication and a sense of family among
BMW motorcycle enthusiasts. Since its founding, it has grown to be the largest
brand specific motorcycle club in the world that is not owned and operated by
the marque. The BMW MOA has its own quality customer magazine, website and
annual International Rally; and it offers member benefits through discounts
with selected partners.

The BMW MOA International Rally is held annually in July and offers like-minded
riders an opportunity to meet and celebrate the world of BMW Motorrad. This
year's rally in Gillette, Wyoming, is expected to attract around 8,000 members,
who will travel from all over the USA to be part of the celebrations. Previous
rallies have been held in Montana, Colorado, Oregon, Illinois, New York,
Connecticut and Ontario.

The Wyoming location for the 36th Annual BMW MOA International Rally was
selected because of its proximity to excellent riding roads, access to camping
areas, and minimal traffic. Held at the 1,000 acre 'Cam-Plex' facility,
located in the rolling plains of the 'Cowboy State', the 2008 rally is packed
full of events and activities for BMW riders, all designed to celebrate the
lifestyle surrounding ownership of the German brand.

The event will offer test rides, courtesy of BMW Motorrad's Demo Truck;
advanced riding courses - including 'ladies only; tuition; a stunt riding
display by Chris 'Teach' McNeil; an exhibition celebrating a quarter of a
century of the legendary BMW K Series bikes; a vintage motorcycle display; a
heritage theater showing a variety of inspirational travel films, including
Herbert Schwarz's Canada 2 Mexico and Helge Pedersen's Globeriders Silk Road
Adventure; rider clothing displays; numerous vendors selling BMW-related
products and accessories; a comprehensive program of seminars, covering all
aspects of motorcycling such as traveling, advanced on and off-road riding,
technical issues, GPS navigation, motorcycle photography, and much more.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant
for all Z4 models, X5 Sports Activity Vehicles and X6 Sport Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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