BMW GROUP'S UP2DRIVE.COM PARTNERS WITH EDMUNDS.COM

Woodcliff Lake, NJ - July 31, 2008... BMW Group Financial Services of North
America today announced that up2drive.com has been selected as a finance
offering on Edmunds.com, the premier online resource for automotive research
information.

An automotive financing Web site that features convenient loan services,
up2drive.com is designed to empower consumers through every step of the car
buying, refinancing and selling process. Launched last September, up2drive.com
marked BMW Group Financial Services' entry into the direct-to-consumer lending
business and furthered its strategy to expand its core business beyond the
traditional role of a captive finance company.

Qualifying potential buyers researching the purchase and financing of any
vehicle make or model on Edmunds.com can access a direct link to up2drive.com,
where they can apply and be approved for a loan easily. Once approved, buyers
can use up2drive.com's unique loan service, the drive check™, to negotiate with
private sellers or auto dealers as if they have cash on hand - saving them
valuable time and money.

"Our marketing partnership with Edmunds.com marks a new level of convenience
for potential buyers, allowing them to research financing options with
up2drive.com from the same proven resource they turn to for unbiased
information about vehicles to purchase," said Fred Isele, President of
up2drive.com.

One of the few companies specializing in direct-to-consumer automotive
financing, up2drive.com offers competitive rates, award-winning service, and
time-saving tools.
"We are excited to provide our readers with different options when it comes to
automotive financing," said Sean Peoples, Executive Director at Edmunds.com.
"With award-winning customer service, we are confident that Edmunds.com users
will find up2drive.com easy to work with, and very competitive."

For more information about up2drive.com, please visit: www.up2drive.com

About BMW Group Financial Services
BMW Group Financial Services was established in the U.S. in 1992 to support the
sales and marketing efforts of BMW of North America. Since then, the group has
expanded to provide service to markets in multiple countries and continues to
evolve beyond its role as a captive finance unit.

BMW Group Financial Services offers a wide range of leasing, retail and
commercial financing and banking products tailored to meet the needs of the BMW
customer. The group also provides financing to BMW dealers for expanding
dealership capabilities and enhancing overall operations. With more than $28
billion in serviced assets and 700,000 automotive lending customers, BMW Group
Financial Services finances over half of the BMWs sold or leased in the United
States. BMW Group Financial Services employs nearly 1,000 people, including
consultants and temporary workers, most of whom are located in the Hilliard,
Ohio Customer Service Center.

In 2001, the MINI Financial Services division was established to provide
support for the brand's dealer and customer networks by offering various
financing and leasing options. Alphera Financial Services was established in
2006 to provide financial services to dealers who are not part of the BMW and
MINI networks.

BMW Group Financial Services also offers credit card products through its
subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW
Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA,
LLC. BMW Insurance Agency, Inc., a property and casualty producer, is also
part of BMW Group Financial Services.

For more information about BMW Group Financial Services, please visit:

http://fs.bmwusa.com/bmwfspulp/

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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