BMW'S 2008 X5 AND X3 SPORTS ACTIVITY VEHICLES WIN TOP AWARDS FOR CUSTOMER SATISFACTION AND ECONOMIC VALUE

Woodcliff Lake, NJ - August 15, 2008... In recognition of the outstanding
economic and emotional rewards that the 2008 BMW X5 Sports Activity Vehicle
(SAV) provides to its owners, AutoPacific and IntelliChoice announced that the
X5 has received top honors as the winner of their 2008 Motorist Choice Award
for the Premium Luxury Crossover SUV category. Additionally, AutoPacific also
awarded the 2008 BMW X3 SAV with its Vehicle Satisfaction Award in the Luxury
Crossover SUV segment.

The Motorist Choice Awards (MCA) were designed by AutoPacific and IntelliChoice
to recognize the vehicles that delivered both the highest customer satisfaction
and the lowest cost of ownership. The unique awards take AutoPacific's owner
satisfaction data from new car and truck buyers, and combine those data with
IntelliChoice's proprietary Cost of Ownership data to turn attention to the top
vehicles in the market that reward their drivers with outstanding economic and
emotional rewards over the time of ownership. AutoPacific's Vehicle
Satisfaction Awards (VSA) uses the AutoPacific data to accurately measure how
satisfied car and light truck buyers are with their recently purchased vehicle,
and recognizes the top scoring vehicles in each segment.

"BMW is honored to receive the 2008 Motorist Choice Award in the Premium Luxury
Crossover SUV category, as well as AutoPacific's VSA for the X3," said Jim O'
Donnell, President of BMW of North America, LLC. "BMW's dedication to creating
the Ultimate Driving Machine is not just about providing the best in vehicle
performance, but also about providing the ultimate in owner experience. These
awards serve as affirmation that the X5 and X3 have succeeded in both areas by
providing the best in customer satisfaction."

Innovative technology, a premium and luxurious ambience, powerful elegance in
body design and superb driving dynamics make the 2008 BMW X5 SAV a genuine
exception in its segment. First introduced a year ago, the second generation
BMW X5-offered in two models (X5 4.8i and X5 3.0si )-continues the tradition of
its predecessor, the world's first Sports Activity Vehicle®, which set the
foundation for a brand-new class of vehicles.

As with any BMW, improvements have made the X3 a moving target since its 2003
introduction. The 2008 lineup consists of a single model, the X3 3.0si. The
new designation indicates that the X3 now boasts a dynamic engine in the form
of the 3.0-liter 260 hp aluminum/magnesium Valvetronic inline-6. Complementing
that engine is the no-cost option 6-speed STEPTRONIC automatic. A 6-speed
manual remains standard, as the 2008 X3 retains its position as one of the only
vehicles in its class to offer a manual transmission for serious driving
enthusiasts.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and the X6 Sports Activity Coupe. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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