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PressClub USA · Article.
BMW GROUP (WORLDWIDE) REPORTS 2% SALES INCREASE IN AUGUST
Fri Sep 05 17:00:00 CEST 2008 Press Release
+++ 101,673 vehicles delivered to customers worldwide +++ Year-to-date growth of 4.1% +++China and Russia show particularly dynamic growth +++
+++ 101,673 vehicles delivered to customers worldwide +++ Year-to-date growth
of 4.1% +++ China and Russia show particularly dynamic growth +++
Munich. The BMW Group increased its sales again in August. The company
delivered a total of 101,673 (prev.yr.: 99,725) automobiles worldwide in the
month under review. This represents a gain of 2.0%. For the year to the end of
August 992,339 BMW, MINI and Rolls-Royce vehicles had already been handed over
to customers - an increase of 4.1% (prev.yr.: 952,867) over the same period in
2007.
With 85,315 (+0.4% / prev.yr.: 84,972) vehicles sold, the BMW brand was at the
same level in August as the previous year. Since the beginning of the year
sales have risen 2.2% overall to reach a new high of 829,344 (prev.yr.:
811,327) units.
In August deliveries of the MINI brand were up 10.8% to reach 16,257 vehicles.
For the year to the end of August global sales totalled 162,297 (prev.yr.:
141,081) units - an increase of 15.0%. With its responsive engines combining
driving fun and fuel efficiency, the MINI brand is more popular than ever,
particularly in the U.S. market. With sales of 5,469 (prev.yr.: 4,076) vehicles
in August, 34.2% more MINI cars were delivered to customers. Compared to the
same period last year almost a third more MINI (+32.4%) were sold in the United
States from January to August to reach 36,932 units (prev.yr.: 27,904).
Rolls-Royce Motor Cars delivered 101 Phantom automobiles in August (+23.2% /
prev.yr.: 82). For the year to the end of August 698 (+52.1% / prev.yr.: 459)
vehicles were sold.
As far as the regions and markets are concerned, once again it was primarily
the Asian (+32.4% / 12,139 / prev.yr.: 9,171) and Eastern European (+19.4% /
3,672 / prev.yr.: 3,075) markets that were driving the BMW Group's sales growth
in August, while sales in Western Europe (46,227) were down by 2.5%. In North
America deliveries exceeded last year's level by 1.7% (33,338 / prev.yr.:
32,789).
In Germany, Western Europe's largest automobile market, 17,912 vehicles were
delivered in the past month (-7.0% / prev.yr.: 19,252). However, the company
performed better than the total market, which shrank by 10.4%.
The Chinese market once again showed particularly dynamic growth. With 5,523
(prev.yr.: 3,432) vehicles sold, sales climbed 60.9% in August. This includes
2,806 BMW 3 Series (1,180) and 5 Series (1,626) manufactured locally by the
Chinese joint venture BMW Brilliance Automotive Ltd. in Shenyang. The joint
venture is celebrating its fifth anniversary this month. On 4th September the
100,000th locally-produced BMW was presented to a Chinese customer.
Among the Eastern European markets Russia was again one of those with the
highest growth rates. The BMW Group sold 1,744 vehicles there in the month
under review: 28.4% more than in August 2007 (1,358).
Ian Robertson, member of the Board of Management of BMW AG responsible for
Sales and Marketing: "The difficult economic conditions on the global
automobile markets remain a major challenge. However, the BMW Group was able to
continue to grow during the month with a strong focus on high performing and
profitable markets across the world. New model activity will accelerate over
the next few months with the launch of the new BMW 7 Series as well as
significant changes to the
BMW 3 Series models."
The Motorcycles Segment saw a decrease in sales volume in August. BMW Motorrad
sold 6,338 (-9.0% / prev.yr.: 6,963) motorcycles in the month under review. In
the first eight months of the year 72,954 units (-2.9% / prev.yr.: 75,114) were
delivered to customers.
BMW Group sales in/up to August 2008 at a glance
In August 2008 comp. with prev. year Up to and incl. August 2008 comp.
with prev. year
BMW Group Automobiles 101,673 + 2.0% 992,339 + 4.1%
BMW 85,315 + 0.4% 829,344 + 2.2%
MINI 16,257 +10.8% 162,297 +15.0%
Rolls-Royce 101 +23.2% 698 +52.1%
BMW Motorcycles 6,338 - 9.0 % 72,954 - 2.9%