To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
BMW OF NORTH AMERICA AWARDS GREY WEST WITH CONTRACT TO HANDLE REGIONAL AND CERTIFIED PRE-OWNED ADVERTISING ACTIVITIES
Fri Nov 14 16:00:00 CET 2008 Press Release
Woodcliff Lake, NJ - November 14, 2008... BMW of North America today announced that it has selected Grey West as the sole agency in charge of regional and Certified Pre-Owned advertising activities. The move will consolidate BMW's regional advertising efforts under one agency, duties which were previously handled by four separate agencies.
Press Contact.
Shawn Ticehurst
BMW Group
Tel: +1-201-594-3360
send an e-mail
Author.
Shawn Ticehurst
BMW Group
Woodcliff Lake, NJ - November 14, 2008... BMW of North America today announced
that it has selected Grey West as the sole agency in charge of regional and
Certified Pre-Owned advertising activities. The move will consolidate BMW's
regional advertising efforts under one agency, duties which were previously
handled by four separate agencies.
Grey West, based in San Francisco and part of a global agency network, was the
agency of record for BMW of North America's Western Region. Grey will now be
in charge of creative activities for each of BMW's regions (Eastern, Central,
Western, Southern), as well as BMW's national Certified Pre-Owned business.
The responsibilities of GSD&M Idea City, the Austin, Texas-based agency of
record for BMW of North America's national creative, will not be impacted.
The contract is expected to start in January 2009.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.
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