BMW ASSIST(TM) EXTENDS AUTOMATIC COLLISION NOTIFICATION TO INCLUDE "RISK OF SEVERE INJURY" ALGORITHM.

Woodcliff Lake, NJ - January 11, 2009 at 13:00EST... BMW of North America today
announced that 2009 and later model BMW vehicles (excludes X3) feature BMW's
unique "Risk of Severe Injury" calculation when equipped with the BMW
Assist(TM) system. If an accident occurs, this BMW-exclusive system collects
data from on-board control units and transmits it automatically to the BMW
Assist response center. There, the data is evaluated using a unique algorithm
to determine the probability of severe injury. Rescuers can now be informed not
only of where an accident took place, but also the risk of severe occupant
injury.

"Knowing not only the precise location of a crash but also the potential for
life threatening injuries immediately will propel emergency services to the
scene armed with the necessary life-saving tools," states Dr. Jeffrey S.
Augenstein, director of the William Lehman Injury Research Center in Miami.
"When fully implemented, a trauma system based on enhanced Automatic Collision
Notification will save thousands of lives. BMW has taken a leadership position
in this effort. BMW is due a tremendous amount of credit for spearheading this
life-saving safety initiative."

Following a severe accident, the first priority is to dispatch prompt and
appropriate assistance to the scene. BMW Assist helps ensure rescue services
are notified quickly and accurately. Now, using a predictive algorithm jointly
developed with the William Lehman Injury Research Center, BMW Assist's
Automatic Collision Notification service has been enhanced to include
more-detailed information about the injury probability and type of collision to
help the local emergency services determine the most appropriate response team
to dispatch.

BMW introduced vehicles with Automatic Collision Notification in model year
2000. This service helps ensure rapid response after a crash by sending an
alert promptly and automatically, including the accident location, and then
establishing a voice call. More than 500,000 BMW vehicles are now in operation
with this core BMW Assist feature.

More data helps determine the best response
In the event of a severe accident, the BMW Assist system will automatically
transmit location and vehicle data to a response specialist. The specialist
then communicates verbally with the driver to determine the condition of the
vehicle's occupants. Meanwhile, a second response specialist contacts the
appropriate Public Safety Answering Point (PSAP) to request dispatch of
emergency services, sharing the vehicle's transmitted location, based on GPS
coordinates and information obtained from the driver. This information can also
be made available to the PSAP via a web site.

To better understand the type of accident and possible extent of injuries, BMW
Assist's enhanced Automatic Collision Notification service takes into account a
wide range of relevant data. Numerous sensors distributed around the vehicle
shed light on the type of collision and the resulting probability of injury.
The deployment status of various safety systems in the vehicle is ascertained
along with front seat occupancy and seat belt engagement status for the front
seats. This information makes it possible to identify and differentiate
frontal, rear, side, and multiple collisions, and estimate the level of injury
to occupants.

A video with complete information on BMW's enhanced Automatic Collision
Notification service is available at www.bmwusa.com/news.

About BMW Assist:
BMW Assist provides the driver with services that enhance on-the-road security
and convenience, for added peace of mind. The BMW Assist and Bluetooth® System
is standard on all 5, 6 and 7 Series models, including the M5 and M6, and is
included in the Premium Package or available as a stand-alone option on all
other models. BMW includes the Safety Plan for 4 years at no additional cost.
BMW is the only manufacturer that offers this duration of service as other
manufacturers only include the first year. The BMW Assist Safety Plan is a
subscription based service that is subject to certain limitations.

The in-vehicle equipment integrates GPS technology and hands-free wireless
communication functions to deliver emergency and other services, accessed via
buttons in the overhead or center console. The BMW Assist system transmits the
location and vehicle information to the BMW Assist Response Center. A response
specialist speaks with the vehicle occupants to coordinate dispatch, notify
emergency contacts on file, and link BMW Roadside Assistance or emergency
services as needed and/or requested. A severe accident automatically activates
the Automatic Collision Notification function.

The BMW Assist Safety Plan also includes Door Unlock and Stolen Vehicle
Recovery services, which can save the driver time and money. MyInfo allows
users to send business listings and street addresses with associated phone
numbers from the internet, directly to their BMW. TeleService automatically
notifies the BMW center when the vehicle needs service. A service advisor
then proactively calls the customer to set up a convenient appointment and have
the needed parts ready.

BMW Assist subscribers can also enroll in the BMW Assist Convenience Plan
(available at an additional cost of $199 per year) to avail themselves of BMW
Assist concierge services; from finding the lowest fuel price or the best
French restaurant in the area to information on flight arrival gates or times,
as well as receiving directions, traffic and weather information. On most
models produced September 2006 and later, a selected destination and its phone
number can be sent directly to the BMW Navigation system and the subscriber's
Bluetooth - linked mobile phone, after a push of the Concierge menu option. New
for most 2009 and later models is BMW Search, which allows online access to the
Google Maps database inside the vehicle to quickly find a desired business with
just a key word. The Convenience Plan also includes Critical Calling, a service
that can connect the driver to a requested party via a response specialist in
case their mobile phone is not in the vehicle or its battery is discharged.

Lastly, the BMW Assist system includes Bluetooth hands-free calling and phone
connectivity with phonebook access and speech recognition for dialing by name
or number via steering wheel controls. Use of this feature requires a
customer-provided compatible Bluetooth mobile phone. To learn more about BMW
Assist, please visit www.bmwassist.com.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

# # #