DEDICATED TO PERFECTION. THE NEW BMW 760Li SEDAN.

Woodcliff Lake, NJ - April 10, 2009... The new BMW 7 Series already sets the
benchmark in luxury performance driving - and now BMW raised the standard for
maximum exclusivity, performance and luxury in this premium class. The new
BMW 760Li Sedan is taking over the top position within BMW's model portfolio,
delivering the highest level of driving refinement in its segment.

The heart and foundation of this exceptional new vehicle comes from an all-new
BMW V12 engine. Developed as a completely-new engine from the ground up, the
latest BMW V12 is a masterpiece of modern engine technology. 544 horsepower
(preliminary) comes at an engine speed of 5,000 rpm, with maximum torque of
553 lb-ft (preliminary) from just 1,500 rpm.

Combined with a brand-new 8-speed automatic transmission, this BMW V12 offers
unparalleled driving refinement and premium driving dynamics through its
ability to convert seemingly unlimited power reserves into action with amazing
responsiveness.

Once again, BMW's V12 engine is the epitome of refined performance. The new BMW
760Li Sedan provides the answer to what one should expect of a genuine luxury
performance sedan, with remarkable new features underscoring BMW's claim to
leadership in the luxury segment.

The drivetrain with all-new technical features is a masterpiece of engineering.
It includes a 6.0-liter all-aluminum engine with Twin Turbo Technology, High
Precision Direct Injection, and BMW's infinite double-VANOS camshaft adjustment
as well as an 8-speed automatic transmission featured for the first time in a
BMW.

Benefiting from these combined technologies, the BMW 760Li Sedan offers a new
standard of driving refinement, dynamic performance and efficiency.
Acceleration to 60 mph comes in less than 4.5 seconds (preliminary).

The new BMW 7 Series: the perfect sedan for premium driving refinement.

Featuring best-in-class suspension technology, innovative driver assistance
systems and luxurious comfort, the BMW 7 Series offers all the qualities
required to enjoy a truly incomparable driving experience with a new V12 engine.

The new BMW 760Li comes with Driving Dynamics Control operated at the touch of
a rocker switch on the center console, shock absorbers that adjust according to
the lightning-fast Dynamic Damping Control, vehicle speed-sensitive Servotronic
power steering, and BMW's Dynamic Drive anti-roll stability system.

In addition to these outstanding technologies, the BMW 760Li Sedan features
self-leveling air suspension at the rear. Available Integral Active Steering
offers speed-related adjustment of the steering angle on the front and rear
wheels. With Integral Active Steering, the car's passenger comfort reaches an
even higher level when changing lanes at high speeds thanks to reduced lateral
forces.

The premium touring comfort offered by the new top-of-the-range BMW 7 Series is
further underlined by Comfort Seats, BMW's on-board Navigation system,
four-zone automatic control, cruise control complete with an automatic brake
function, Park Distance Control, and Soft Close on each of the doors.

Design: discreet signals on the outside, stylish exclusivity inside.

The outstanding looks of the BMW 760Li Sedan benefit from the harmonious
combination of elegance, sportiness and natural presence which defines the
design of the new BMW 7 Series.

Visual references to the V12 engine on the outside of the BMW 760Li Sedan are
stylish and discreet. The kidney grille for the radiator boasts an extra-wide
chrome frame in slightly concave design as well as bars extending powerfully to
the front. From the side, exclusive 19-inch light-alloy wheels as well as the
V12 model designation on the chrome-plated gills with their integrated side
direction indicators at the transition point between the front fenders and the
doors likewise serve to identify this special model.

An additional chrome bar between the unique dual tailpipes on the exhaust
system provides a special sign of distinction at the rear. The exhaust
tailpipes integrated in the rear air dam at the right and left, in turn, are
made up of two adjacent, rectangular pipe units embellished with chrome trim
and cut at a slight angle, flush to their surrounds.

Inside the BMW 760Li Sedan the luxurious ambience is supplemented by various
design features tailored specifically to this model, again expressing the
character of the V12 models. Stainless-steel door entry trim with an
illuminated V12 sill, the instrument panel finished in Nappa leather and
surrounded by elegant seams, the roof lining and sun visors in Alcantara as
well as top-quality wood trim in exclusive burled walnut with Individual inlays
help to give the BMW 760Li Sedan a further stylish sign of distinction.

The new V12 engine: perfection as the overarching target, innovation as the
driving force.

For more than two decades a V12 engine in a BMW 7 Series has guaranteed a
driving and travel experience unique in every respect. No other engine-chassis
combination offers such an outstanding blend of power and refinement.

Now these features reach a new height, with BMW's new V12 offering
significantly more power and torque compared with its predecessors. The engine
features responsiveness combined with an endless surge of power as well as
tailored acoustics. The engineering progress achieved is obvious from the first
push of the Start button.

In keeping with 7 Series tradition, the new V12 maintains an outstanding
position of BMW's V12 models in the new generation of the BMW 7 Series, giving
the driver of a BMW 760Li Sedan the assurance of absolute leadership in the
luxury sedan class. The new engine combines the outstanding qualities of a
V12 with up-to-date efficiency, offering a level of fuel efficiency and
emission management even better than some 8-cylinder vehicles in the
BMW 7 Series segment.

By tradition, the BMW V12 enjoys a special status which is unmatched by other
engines of different design and configuration. The BMW V12 represents the
highest level of competence in engine technology and justifies its position
through qualities only this drive concept is able to offer.

The unique status of the BMW V12 as an incomparably powerful and refined engine
is based on a design principle which offers power and performance achieved
without the slightest hint of effort. Benefiting from an angle of 60° between
the two rows of cylinders, the V12 eliminates vibrations to the highest
standard conceivable in physics; better than any other engine.

All components and design features on the aluminum engine block are built and
constructed for maximum stiffness with minimum weight. Using a closed-deck
structure combined with bolts holding the cylinder head to the floor plate of
the crankcase, the engine achieves maximum stability of the cylinder liners.
Double bolts on the main bearings with an additional connection to the side
panels through threaded supports and bolts reduce the influence of lateral
forces from the crankshaft on the crankcase.

Further vibration-reducing features of the BMW V12 engine block are iron-coated
aluminum pistons, forged connecting rods assembled through the cracking
process, and a forged crankshaft for absolute perfection. These features make
the sound level of the idling engine a very special experience, where the
driver must look at the tachometer to see whether the engine is running at all.

The new V12 engine comes with 5,972 cc maintaining exactly the same cylinder
volume as on the last-generation BMW V12. Displacing 497.7 cubic centimeters
per cylinder, the engine offers exactly the right size and dimensions
acknowledged by engine specialists as ideal. Bore of 89 mm/3.50" and stroke of
80 mm/3.15" provides a ratio between these two parameters of 0.9, while the
compression ratio is a remarkably high 10.0:1.

Introduction of Twin Turbo Technology on the BMW V12.

BMW's new V12 comes with a number of special technical features that capitalize
on the potential it offers through its design principle and structure. This
includes the first-ever use on a BMW V12 of Twin Turbo Technology and
High Precision Direct Injection.

Featuring this combination of technologies which has been admired on BMW's 6-
and 8-cylinders, the V12 responds directly to small movements of the
accelerator pedal. It maintains a consistent torque curve and offers a level of
fuel efficiency and emissions management unusual for an engine of this size.

Thanks to the small V angle of just 60°, the two exhaust gas turbochargers
developed specifically for the new V12 fit in compact arrangement on the
outside of the two rows of cylinders, each supplying six cylinders
with compressed air.

The turbochargers stand out through their unusually good compressor and turbine
efficiency. Their positions are ideal for keeping the exhaust pipes short and
straight. Balanced supply of turbocharger air into the intake plenum, in turn,
helps optimize the engine's acoustics and charge cycle. The exhaust gas
manifolds on each row of cylinders come with two 3-into-1 connections arranged
to make use of the engine's firing sequence. Combined with low-backpressure
catalytic converters, this special configuration of the exhaust manifolds sets
the foundation for outstanding responsiveness to the accelerator pedal and
premium power and torque from the BMW V12.

Peak torque, now increased to 553 lb-ft (preliminary), comes at just 1,500 rpm
and is maintained consistently all the way to 5,000 rpm. Compared with the
previous-generation V12, this means an increase in torque of 25 percent which
is now developed at an engine speed approximately 2,300 rpm lower.

Engine power is also built up more quickly than on the previous engine, as is
borne out by the much steeper power curve leading up to maximum output of
544 hp (preliminary) at 5,000 rpm.

Intelligent solutions for power.

The introduction of Twin Turbo Technology raises the BMW V12 to a level of
output and torque a naturally-aspirated engine would achieve only with much
larger displacement. The increase in engine size and weight inevitable in such
a case, together with negative effects on the center of
gravity, fuel consumption and the agility of the car, are all avoided through
turbocharger technology.

To ensure sensitive and precise dosage of power at all times, the compressed
turbocharger air is cooled by a water-to-air intercooler which, as in other BMW
twin-turbo applications, uses a dedicated coolant circuit. This serves to
minimize the overall volume of air required and reduce lag, again enabling the
engine to respond ideally to the driver's foot on the accelerator pedal.

The catalytic converters on the new BMW V12 come with the most advanced and
sophisticated exhaust gas sensors and quickly reach their optimum operating
temperature thanks to their special position close to the engine. Efficient
treatment of exhaust gases ensures full compliance with all international
emission standards. The new BMW 760Li Sedan fulfills the EU5 emission standard
in Europe and the ULEV II standard in the US.

To reduce backpressure the exhaust system features large, straight pipes and
manifolds increased in size to the largest possible diameter. Exhaust flaps
around the muffler controlled by the electronic control unit provide the right
engine sound for current all conditions. When idling, therefore, the
V12 remains absolutely silent. The same applies to cruising conditions, with
only very discreet sound from the engine being emitted to the outside. At
higher engine speeds the driver receives sensational acoustic feedback on the
development of power, with the engine providing its muscular V12 sound when
accelerating fast and under full power. This special sound effect under such
dynamic conditions authentically reflects the intensity of power coming from
within the engine compartment.

Optimized combustion ensured by High Precision Direct Injection.

BMW's High Precision Direct Injection is a second-generation direct injection
technology serving to optimize the combustion process and use the energy in the
fuel with maximum efficiency. Piezo-injectors positioned in the middle of the
cylinder head allow precise dosage of the fuel injected into the combustion
chambers.

Opening up to the outside, the piezo-injectors are positioned in the cylinder
head between the valves and directly next to the spark plugs. They are supplied
with fuel through stainless-steel pipes, and inject fuel into the combustion
chambers in finely atomized form at a pressure of up to 200 Bar. This system
pressure is generated by single-plunge fuel pumps on each row of cylinders and
is managed by short pipes and fuel travel.

The injected fuel spreads out in conical form, thus burning in a particularly
smooth and clean process. This has a positive effect on engine emissions and
sound, the cooling effect of the fuel/air mixture provided by direct fuel
injection helps to achieve higher compression efficiency than on a turbocharged
engine with traditional injection. The bottom line is an even higher degree of
engine efficiency, generating more power on less fuel.

Double-VANOS and variable-flow oil pump for maximum efficiency.

The new BMW V12 features double-VANOS infinitely adjustable camshaft timing
control. This ensures optimal timing of the intake and exhaust valves for
maximum power and efficiency at all engine speed and load combinations.

A further advantage of double-VANOS is its support in giving the engine
a particularly immediate responsiveness. The hot-forged camshafts come with
additional triple cams on the intake side to drive the high-pressure fuel
pumps. The valves on the exhaust side are sodium-filled and feature
chrome-plated shafts for optimum cooling and longevity.

The supply of oil to the new V12 has also been optimized. The volume
flow-controlled oil pump operates on individual demand for maximum efficiency.
The six-chamber pendulum-slide pump delivers only as much oil as the engine
requires at any given point in time under specific driving conditions.

The engine cooling system on the new BMW V12 features optimized cross-sections
and a surface structure that ensures maximum heat exchange to warm-up the
engine far more quickly than before. The arrangement of the coolant pipes next
to the oil supply serves to thermally-join the oil and coolant, which again
helps warm up engine oil and maintains the ideal temperature at all times. The
flow of coolant on the two rows of cylinders runs diagonally from the rear
outside to the front inside.

BMW's outstanding competence in 12-cylinder technology: a long tradition of
premium performance.

This is the fourth time that a BMW V12 engine marks the top of the engine
portfolio featured in the BMW 7 Series. Every new generation has further
reinforced BMW's position as the leading manufacturer of luxury performance
sedans. A BMW 7 Series with a V12 engine not only stands for exclusivity but
for genuine innovation as well.

BMW's competence in the development and production of V12 engines is based on a
long tradition extending all the way back to 1925 when the Company hit the
headlines for the first time by building an aircraft engine with 12 cylinders.
Back then BMW's V12 developed maximum output of 750 hp, with two BMW V12s
powering the Dornier Wal seaplane in its record flight across the Atlantic just
five years later.

In the second half of the 20th century BMW became the pioneer by introducing
the V12 in its most outstanding luxury cars. The BMW 750i launched in 1987, for
example, was the first German V12 sedan after the war. In the years to follow a
long story of success in motorsport likewise contributed to the exceptional
reputation of BMW's V12s. The BMW V12 LMR, for example, dominated the racing
scene right from the start in its very first race in 1999, the 12 Hours of
Sebring, and in the same season clinched overall victory in the 24 Hours of Le
Mans.

World debut: 8-speed automatic transmission in the new BMW 760Li.

The unique qualities of the new V12 engine with Twin Turbo Technology and
High Precision Direct Injection are combined in the new BMW 760Li Sedan with an
equally innovative concept for the transmission: the newly developed 8-speed
automatic transmission makes its world debut in a BMW production car. Ideally
tailored to the power and performance characteristics of the V12 engine, the

8-speed automatic transmission combines premium shifting comfort, sportiness,
and efficiency at a level never achieved before.

The new 8-speed automatic transmission excels through the innovative
configuration of gears allowing the use of additional gears and a larger range
of gear increments than on the former six-speed automatic transmission. It does
so without any negative effects on the size of the transmission, its weight,
and the inner efficiency of the system.

The eight forward gears and the reverse gear all incorporate four simple gears
and five shifting elements. The innovative arrangement of these components,
seen for the first time on an 8-speed automatic transmission, ensures that only
two clutches are open in each gear at any given point in time, significantly
reducing frictional losses under all driving conditions to an absolute minimum.

Over and above the wider range of gear increments and the high degree of
internal efficiency, this arrangement contributes further to the outstanding
overall efficiency of the new transmission system. The intelligent concept of
this new

8-speed automatic transmission is right in line with the BMW EfficientDynamics
development strategy.

Introduction of the first 8-speed automatic transmission in the BMW 760Li Sedan
marks the starting point to a generation change in the area of power
transmission systems. The six-speed automatic transmissions currently featured
in all BMW model series already set the standard for shift comfort, reaction
time, shifting speed. The first and foremost objective in developing the new
generation of automatic transmissions, therefore, was to retain all the design
features of the six-speed automatic transmission and set new standards in terms
of driving comfort, performance and efficiency.

Optimum gearing configuration as the result of scientific research.

To achieve significant progress over BMW's proven six-speed automatic
transmissions BMW's engineers initiated an in-depth development process
providing the basis for the new transmission right from the start. The initial
consideration was that the desired improvement in efficiency was only going to
be possible with a transmission system offering an even larger number of gears
and a wider range of gear increments versus a six-speed automatic. Keeping the
number of additional components to a minimum in order to optimize the inner
efficiency of the transmission was also an objective.

Apart from BMW itself, a number of specialized partners in development such as
ZF Friedrichshafen AG participated in the search for an optimum concept
fulfilling all of these requirements. Working together closely, the complete
team developed analytical methods in order to establish and balance the pros
and cons of all theoretically conceivable variants of a planetary gear system.
To begin with, both the number of gears was open as was the structure of the
new transmission with its underlying concept. The fundamental objectives,
therefore, were to achieve the highest conceivable standard of efficiency and
to keep the new transmission as compact and light as possible.

Studies jointly conducted by engineers and scientists eventually led to a
solution offering the best balance of internal efficiency and overall running
qualities: a new automatic transmission with two additional gears and a gear
increment range increased over six and seven speed units, with the number of
gears being increased by only one to a total of four but with the number of
clutches remaining unchanged. In other words, an entirely new 8-speed
automatic.

Triple progress with two additional gears: shifting dynamics improved, comfort
optimized, efficiency maximized.

Thanks to the larger range of gear increments now offered by the new
transmission, the driver is able to use the highest gear at significantly
reduced engine speed far more often than before. In the BMW 760Li, this not
only optimizes the car's efficiency particularly at higher speeds, but also
enhances the smoothness and refinement of the BMW V12.

With the number of gears increased to eight, the individual steps between gears
are smaller than before, despite the overall range of gear increments. This
benefits the sporting character of the transmission and, as a result, the
dynamic nature of the car in typical BMW style.

While accelerating the harmonious balance of gear ratios provides a very smooth
and consistent increase in road speed, which corresponds ideally with the
ongoing surge of power from the new V12, befitting a flagship model like the
new BMW 760Li.

A further advantage of the small gear increments is the enhancement of shifting
comfort in BMW's most outstanding Luxury Performance Sedan, with only a slight
change in engine speed when shifting from one gear to another.

The reaction and shifting times are even shorter than with the previous
six-speed automatic transmission which benefits both driving comfort and
driving dynamics because only one clutch has to be disengaged when shifting up
or down either one or two gears. At the same time direct gear detection enables
the driver to shift up or down by more than two gears, again with extremely
short reaction and shifting times. And last but not least, the downshift from
eighth to second gear particularly important for spontaneous acceleration also
takes place as a direct gear change requiring the system to open only one
clutch.

This particular configuration is of great significance for premium driving
pleasure in the BMW 760Li, enabling the driver to use the higher gears for
perfect efficiency and driving refinement particularly often while enjoying the
car's maximum performance spontaneously at all times.

Flexible, up-to-date, oriented to the future.

With the number of transmission components being increased only slightly over
the former six-speed automatic transmission, the new 8-speed automatic offers
an unusually high level of internal efficiency. So-called gear-mesh efficiency,
for example, is more than 98 percent in each gear. In sixth, configured as a
direct gear, frictional losses are reduced to zero.

The low weight of the new transmission is virtually identical to that of the
previous six-speed automatic which benefits the overall efficiency of the
760Li. The integration of additional gearing is compensated for by the
optimization of weight in other areas.

In all the minimum converter slip, the high degree of internal efficiency, low
frictional losses with only two clutches open at a time, the longer
transmission ratios on the higher gears and the transmission management giving
preference to low engine speeds at all times offer a reduction of fuel
consumption versus the former six-speed automatic by approximately 6 percent.

As a result of these improvements and highlights in technology, the new 8-speed
automatic transmission is not only the optimum system currently available, but
also a future-oriented solution for the transmission of power in a premium car.

The new transmission may be combined with all kinds of engines and levels of
performance, and may be integrated not only in cars with rear-wheel drive, but
also in all-wheel-drive models. At the same time the 8-speed automatic
transmission may be combined with hybrid drive, making it part of BMW's Active
Hybrid technology combining an 8-cylinder gasoline engine with an electric
motor. This innovative drive concept will reach production in the first hybrid
model in the BMW 7 Series later in 2009.

Setting the new standard in driving supremacy:

the new BMW 7 Series with BMW V12 engine and

8-speed automatic transmission.

Twelve cylinders and eight speeds - this combination re-defines the most
premium standard of exclusivity and refinement in the luxury class. The drive
technology featured in the new BMW 760Li Sedan makes a significant contribution
to the significant innovation of power technology ensured by the BMW brand, the
unique power and performance characteristics of the new V12 engine and the
innovative concept of 8-speed automatic transmission joining forces to provide
a truly fascinating driving experience.

Superior power is thus converted into equally superior driving dynamics with an
exceptionally high standard of driving refinement. Offering premium smoothness
and full availability of enormous power reserves at all times, the BMW V12
simply begs the driver and passengers to enjoy an unequalled driving experience
wherever they go while experiencing sporting performance of the highest caliber.

The 8-speed automatic transmission perfectly supplements both the effortless
and dynamic character of the engine. At the same time the exceptional
efficiency of both top BMW 7 Series model results not just from the V12 engine,
but from the transmission as well.

The outstanding position of the new BMW 760Li Sedan is further underlined by
suspension technology specially developed for this Luxury Sedan, combining
innovative driver assistance systems, a number of which are exclusive to
BMW, with a wide range of comfort amenities all featured as standard. More than
ever before the V12 7 Series meets the demands and requirements of the most
discerning motorist seeking individual mobility of the highest caliber.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5
Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW passenger
car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle
retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com and select "USA" from the list of National PressClubs.
Broadcast quality video footage is available via The NewsMarket at
www.thenewsmarket.com.

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