BMW ULTIMATE SERVICE - Maintenance Program Upgrades Now On Sale for All BMW Models

Woodcliff Lake, NJ - March 31, 2009... BMW of North America announced today
that all BMW models are now eligible for purchase of a Maintenance Program
Upgrade which extends BMW's standard Maintenance Program period to 6 years or
100,000 miles, whichever comes first (excludes ALPINA B7). Vehicle owners may
purchase the two-year Maintenance Program extension from an authorized BMW
Center during the first four years after the vehicle's in-service date or
50,000 total miles, whichever comes first. MSRP for the extension ranges from
$1,395 to $2,995, depending on the model. For a small surcharge, the period to
enroll a vehicle is extended through the fifth year of vehicle age or 60,000
total miles. Most recently BMW made the M3, M5, M6, and Advanced Diesel models
eligible for Maintenance Program extensions.

"BMW is committed to helping North American owners maintain their vehicles
properly," said Alan Harris, Vice President of Aftersales for BMW of North
America. "BMW's Maintenance Program keeps vehicles well cared-for and more
valuable in the pre-owned marketplace. Our decision to make the six-year
Maintenance Program Upgrade available to purchase for all BMW models makes it
possible for more vehicles to remain under the care of an authorized BMW Center
for a longer period of time, and that's the best way to ensure longevity for
each vehicle."

Purchasing a Maintenance Program Upgrade is simple: a BMW owner visits an
Authorized BMW Center to enroll any BMW during the first five years or 60,000
miles of its service life. Starting in April, BMW shoppers can also visit
BMWUSA.com and utilize the Build-Your-Own module to include the Maintenance
Program extension as a vehicle accessory; once completed they can either send
this information directly to a BMW Center or print it for their convenience.
Once enrolled by the center, Maintenance Program coverage is extended on the
vehicle through the sixth year of service or 100,000 total vehicle miles,
whichever comes first. Maintenance Program coverage stays with the vehicle
(rather than the buyer), so a BMW's second or even third owner may benefit from
the coverage.

BMW Ultimate ServiceTM:
Providing owners with incredible value and peace of mind
All 2009 BMW passenger vehicles feature BMW Ultimate ServiceTM, a suite of
services that includes the BMW Maintenance Program (formerly called Full
Maintenance), Roadside Assistance and the New Vehicle Limited Warranty. BMW
AssistTM with TeleService is part of the optional Premium Package or can be
ordered separately as a stand-alone option.

BMW Ultimate ServiceTM includes:
The BMW Maintenance Program is the only no-cost maintenance program in the
industry that covers wear and tear items like brake pads and rotors for four
years or 50,000 miles, whichever comes first. BMW owners pay nothing for all
scheduled inspections, oil changes, brake pads, wiper blade inserts and other
wear-and-tear items.

BMW Roadside Assistance is one of the industry's most comprehensive plans
available. Not only is it no-charge for the first four years, but there is no
mileage limit. BMW drivers enjoy the assurance of on-the-road help 24 hours a
day, seven days a week, anywhere in the United States, Canada and Puerto Rico.
This includes everything from flat tire changes, emergency gasoline and
lock-out assistance, to towing, alternative transportation and even
trip-interruption benefits. This service also includes valuable trip routing
advice.

BMW New Vehicle Limited Warranty: All 2009 BMW passenger vehicles are covered
by BMW's excellent Limited Warranty, which includes:
• New-vehicle warranty - four-year/50,000-mile coverage of the vehicle.
• Rust-perforation warranty - 12-year/unlimited-mileage coverage.

BMW AssistTM provides the driver with services that enhance on-the-road
security and convenience, for added peace of mind. The BMW Assist and
Bluetooth® System is included in the Premium Package or available as a
stand-alone option. BMW includes the Safety Plan for 4 years at no additional
cost. BMW is the only manufacturer that offers this duration of service as
other manufacturers only include the first year of service. The BMW Assist
Safety Plan is a subscription based service that is subject to certain
limitations.

The in-vehicle equipment for BMW Assist includes GPS technology and hands-free
communication functions to deliver emergency and other services, accessed via
buttons in the overhead or center console. The BMW Assist system transmits the
location and vehicle information to the BMW Assist Response Center. A response
specialist speaks with the vehicle occupants to coordinate dispatch, notify
emergency contacts on file, and link BMW Roadside Assistance or emergency
services as needed and/or requested. A severe accident automatically activates
the Automatic Collision Notification function. The BMW Assist Safety Plan also
includes Door Unlock and Stolen Vehicle Recovery services, which can save the
owner time and money. New to BMW Assist is MyInfo, which allows users to send
business listings and street addresses with associated phone numbers from the
internet, directly to their BMW.

TeleService automatically notifies the BMW center when a vehicle will need
service. A service advisor then proactively calls the customer to set up a
convenient appointment and have the needed parts ready.

BMW Assist subscribers can also enroll in the BMW Assist Convenience Plan
(available at an additional cost of $199 per year) to avail themselves of many
BMW Assist concierge services, from finding the lowest fuel price or the best
French restaurant in the area to information on flight arrival gates or times,
as well as receive directions, and traffic and weather information. On 2007
and later models, a selected destination and its phone number can be sent
directly to the BMW Navigation system (if so equipped) and the customer's
Bluetooth linked mobile phone, after a push of the Concierge menu option. New
for 2009 is BMW Search, which allows those vehicles equipped with both the BMW
Navigation and BMW Assist system to gain online access to the Google Maps
database inside the vehicle to quickly find a desired business with just a key
word. The Convenience Plan also includes Critical Calling, a service that can
connect the driver to a requested party via a response specialist in case their
mobile phone is not in the vehicle or its battery is discharged.

Lastly, the BMW Assist system includes Bluetooth hands-free phone connectivity
with phonebook access and speech recognition for dialing by name or number via
the steering wheel controls. Use of this feature requires a customer-provided
compatible Bluetooth mobile phone. To learn more about BMW Assist, please
visit www.bmwassist.com.

Performance with a conscience
BMW strives to produce its motor vehicles and other products with the utmost
attention to environmental compatibility and protection. Integrated into the
design and development of BMW automobiles are such criteria as resource
efficiency and emission control in production; environmentally responsible
selection of materials; recyclability during production and within the vehicle;
elimination of CFCs and hazardous materials in production; and continuing
research into environmentally friendly automotive power sources. Tangible
results of these efforts include the recycling of bumper cladding into other
vehicle components; water-based paint color coats and powder clear coats;
near-future availability of hydrogen-powered models; and various design and
engineering elements that help make BMWs easier to dismantle at the end of
their service life.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5
Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW passenger
car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle
retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com
# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

# # #