BMW GROUP'S UP2DRIVE.COM TEAMS WITH KELLEY BLUE BOOK ON KBB.COM

Woodcliff Lake, NJ - April 17, 2009... BMW Group Financial Services of North
America today announced that up2drive.com has been selected by Kelley Blue Book
as its exclusive online lender for the kbb.com web site. Kelley Blue Book is a
leading provider of automotive information including new car prices; car
reviews and news; used car Blue Book(R) Values, auto classifieds along with car
dealer information and locations.

An automotive financing Web site that features convenient loan services,
up2drive.com is designed to empower consumers through every step of the car
buying, refinancing and selling process. Launched in the fall of 2007,
up2drive.com is a direct-to-consumer lending business unit of BMW Group
Financial Services that is backed by the same award-winning customer service
that provides automotive loans to BMW Group customers in the U.S.

Qualifying potential buyers researching the purchase and financing of a vehicle
on kbb.com can access a direct link to up2drive.com, where they easily can
apply and be approved for a loan. Once approved, buyers can use up2drive.com's
unique loan process, the drive check™, to negotiate with private sellers or
auto dealers as if they have cash on hand - saving them valuable time and
money.

"Together with kbb.com, we can now provide a new group of automotive shoppers
with a convenient way to research financing options with up2drive.com," said
Fred Isele, President of up2drive.com.

One of the few companies specializing in direct-to-consumer automotive
financing, up2drive.com offers competitive rates, award-winning service, and
time-saving tools.

"Working together with up2drive.com we can now provide our millions of vehicle
shoppers with a simple and easy way to obtain new and used vehicle financing
whether buying from a dealership or a private party," said Damon Bennett,
director, business development, Kelley Blue Book. "We strive to work with
companies that allow vehicle shoppers to make informed decisions and connect
them to their next vehicle and up2drive.com allows us to achieve that goal."

For more information about up2drive.com, please visit: www.up2drive.com

About BMW Group Financial Services

BMW Group Financial Services was established in the U.S. in 1993 to support the
sales and marketing efforts of BMW of North America.   Since then, the group
has expanded to provide service to markets in multiple countries.

BMW Group Financial Services offers a wide range of leasing, retail and
commercial financing and banking products tailored to meet the needs of the BMW
customer. The group also provides financing to BMW dealers for expanding
dealership capabilities and enhancing overall operations. With approximately
$30 billion in serviced assets and 700,000 automotive lending customers, BMW
Group Financial Services finances about half of the BMWs sold or leased in the
United States.   BMW Group Financial Services employs approximately 800 people,
including consultants and temporary workers, most of whom are located in the
Hilliard, Ohio Customer Service Center.

In 2001, the MINI Financial Services division was established to provide
support for the brand's dealer and customer networks by offering various
financing and leasing options.  Alphera Financial Services was established in
2006 to provide financial services to dealers who are part of the BMW and MINI
networks, as well as non-BMW affiliated dealers.

BMW Group Financial Services also offers credit card products through its
subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW
Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA,
LLC. BMW Insurance Agency, Inc., a property and casualty producer, is also
part of BMW Group Financial Services.

About Kelley Blue Book (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle
buyers and sellers with the new and used vehicle information they need to
accomplish their goals with confidence. The company's top-rated Web site,
www.kbb.com, provides the most up-to-date pricing and values, including the New
Car Blue Book® Value, which reveals what people actually are paying for new
cars. The company also reports vehicle pricing and values via products and
services, including software products and the famous Blue Book® Official Guide.
According to the C.A. Walker Research Solutions, Inc. - 2008 Spring Automotive
Web Site Usefulness Study, kbb.com is the most useful automotive information
Web site among new and used vehicle shoppers, and half of online vehicle
shoppers visit kbb.com. Kbb.com is a leading provider of new car prices; car
reviews and news; used car blue book values; auto classifieds and car dealer
locations. No other medium reaches more in-market vehicle shoppers than
kbb.com.

For more information about BMW Group Financial Services, please visit:
http://fs.bmwusa.com/bmwfspulp/

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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