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PressClub USA · Article.

BMW IS FIRST TO OFFER FULLY INTEGRATED DIGITAL PORTABLE PHONE AS STANDARD

With the introduction of the 2001 Model Year 7 Series, BMW becomes the first manufacturer to offer a fully integrated digital portable phone as standard equipment in a prestige luxury sedan.

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Thomas Plucinsky
BMW Group

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Author.

Thomas Plucinsky
BMW Group

Woodcliff Lake, New Jersey, April, 19th, 2000... With the introduction of the
2001 Model Year 7 Series, BMW becomes the first manufacturer to offer a fully
integrated digital portable phone as standard equipment in a prestige luxury
sedan. It will include BMW's Mayday function.

The BMW CPT 7000, which is based on the Motorola StarTAC digital phone, will be
standard equipment in all 2001 model 7 Series. The CPT 7000 is fully integrated
with the 7 Series' electronic systems, offering drivers several advanced
features, including:
* Multi-function dashboard and steering wheel control. Drivers can make calls
by pressing buttons on the in-dash display and/or the steering wheel.
* Memory synchronicity, which allows phone book and other data to automatically
upload from the phone into the vehicle's audio system display.
* Integration with radio that helps to reduce distraction by automatically
muting the radio and pausing the CD or cassette player when a call is sent or
received.

The new phone includes BMW's Mayday function which will enable the driver to
call for help through the standard On-Board Navigation System.

"BMW customers are some of the first people in the world to experience a fully
integrated in-vehicle digital cellular phone," said Hans Duenzl, Vice
President, Aftersales and Engineering, BMW of North America, Inc. "Our
customers consistently ask us to deliver the latest technologies and, by
offering the CPT 7000 phone, we continue to meet their demands."


BMW IN AMERICA

BMW entered the U.S. market in 1975. Since then, the company has grown to
include marketing, sales and financial service organizations in the United
States; a South Carolina manufacturing operation; a design firm in California;
a technology office in Palo Alto and various other operations throughout the
country. BMW is represented in the U.S. through a network of more than 340
car, 300 Sports Activity Vehicle and 160 motorcycle retailers. BMW US Holding
Corp., the Group's headquarters for North, Central and South America, is
located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is: http://www.bmwusa.com.

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