PressClub USA · Article.
BMW CS1 CONCEPT CAR
Tue Feb 26 12:00:00 CET 2002 Press Release
BMW is presenting a small but particularly refined surprise at this year's Geneva Motor Show: The world debut of the CS1 Concept Car offers the public all over the world a first glimpse of the design philosophy which might characterise the exterior of a 'small' BMW in future.
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BMW is presenting a small but particularly refined surprise at this year's
Geneva Motor Show: The world debut of the CS1 Concept Car offers the public all
over the world a first glimpse of the design philosophy which might
characterise the exterior of a 'small' BMW in future. The study takes up
classical values and striking design features of the brand, interpreted anew in
a young, innovative world: Orientated to the future and full of elegance all in
one, light but very dynamic, as you would expect of a BMW.
The four-seater CS1 convertible concept car is clearly a genuine BMW,
a fully-fledged member of the family. But at the same time it boasts its
unique, independent character most clearly. Full of youthful freshness, the CS1
takes up well-known highlights in the family tradition of BMW, conveying these
characteristic features to the future-oriented lifestyle of its generation. So
forget about nostalgia when looking at this very special car!
In its design, the CS1 combines elegant agility with powerful dynamism. Both
worlds are therefore presented in their clear, unmistakable style, without the
slightest compromise. The domain of agility and pure elegance you will find in
particular where the car's occupants enjoy life and the thrill of motoring:
above the shoulder line and in the avantgarde interior so "light" and playful.
But where the car communicates with its outside world, conveying its power to
the road, power and dynamic performance are clearly the dominating factors also
in design. The broad shoulder line, flowing side-sills and muscular wheels with
their extra-large and clearly visible brakes stand for performance and
endurance wherever you go. The high-rising front end with dual headlights and a
twin kidney grille, finally, gives the CS1 its dynamic, watchful face.
With its elegant, stretched sideline, this unique concept car is very dynamic
and sleek in appearance. Short overhangs front and rear typical of BMW, as well
as the striking side-sills, help to impressively underline this special look.
The philosophy of light, carefree elegance is also born out by the interior
of the CS1 Concept Car. There are absolutely no opulent, bulky components,
the designers being inspired instead by the world of fashion and modern
architecture. The result is an ambience truly fresh and modern in every
respect. Both classic and modern materials are used consciously in their ideal
form, expressing their character also through their design. Surfaces finished
in fabric and leather replace the usual heavy components, not only saving
space, but also providing an extremely generous feeling and experience inside
the car. And at the same time BMW's designers prove that weight reduction need
not detract from the car's elegance and flair.
The CS1 Concept Car consistently maintains BMW's new interior and control
philosophy featuring iDrive management for the driver. This allows the driver
to concentrate on the essential, the actual process of motoring. The various
functions offered by a modern car such as the CS1 are masterminded conveniently
and safely by just a handful of controls. All the driver has to do is briefly
press the Controller in the centre console and the monitor previously concealed
will come out of the cockpit, facing the driver's line of vision directly from
above. This enables the driver to set all functions required for comfort,
communication, navigation, information and entertainment within a matter of
seconds, without having to first look for the appropriate controls and buttons.
While being a short car, the CS1 is a BMW through and through also in its drive
concept: Standard drive, that is with the engine fitted lengthwise and the
drive wheels at the rear, gives the CS1 the dynamic driving characteristics so
typical of BMW and ensures optimum weight distribution at the same time.
The CS1 is powered by BMW's 1.8-litre four-cylinder developing maximum output
of 85 kW (115 bhp) and features VALVETRONIC valve control. The SMG Sequential
Manual Gearbox shifts gears within fractions of a second via paddles on the
steering wheel, relieving the driver of the usual chore of engaging or
disengaging the clutch. Driver power is conveyed to the road by 18-inch
light-alloy wheels with tyres measuring 215/45 at the front and 235/40 at the