BMW Group Receives Four Awards in Strategic Vision's Total Delight Index

BMW 7 Series received the highest score
BMW 3 Series, X5 and MINI COOPER also led their segments

Woodcliff Lake, New Jersey, January 23, 2003... The BMW Group received four
awards in the new Strategic Vision Total Delight Index (TDI). The all-new 2002
BMW 7 Series was the highest scorer among the 34 winners in all segments in the
new study and the winner in the Luxury Car category. Second in the category was
the BMW 5 Series. The BMW 3 Series and X5 as well as the MINI COOPER also led
their segments in the study by the San Diego-based research firm. This new
index is intended to help product planners design delightful vehicles that will
bring the commitment and loyalty their firms need in a competitive marketplace.

In seeking to go beyond customer satisfaction, Dr. Darrel Edwards, Strategic
Vision president stated, "satisfaction, even 'completely satisfied,' meant the
manufacturer merely had fulfilled the basic contract with the customer.
Satisfaction thus became the midpoint of our delight index. Delight is a more
positive and more emotional response than simply excellent," continues Edwards.
"You can create an excellent vehicle without delighting the customer. When you
do delight your customer, you create a strong emotional response that commits
the customer to the product, brand or manufacturer. That leads to loyalty, when
the customer chooses the brand whenever possible."

"We're very pleased with the results of this survey," concluded Thomas
Jefferson, BMW's 6 Series, 7 Series and Z8 Product Manager. "7 Series sales
have been spectacular since its introduction last January, and this survey
gives concrete substantiation of what our customers have already indicated
through their purchase decisions."

The 7 Series also recently won recognition from the editors of Automobile
Magazine as Best Luxury Car Over $40,000 in Automobile Magzine's "All-Star"
awards in the February edition. Recognized for its unparalleled driving
experience, the 7 garnered this praise: "...the 7 Series is...challenging,
demanding, even addictive. This is the automotive equivalent of first class."
The MINI COOPER has garnered numerous awards in its first year including the
2003 "North American Car of the Year".

BMW Group In America

BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through
networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle
retailers and 70 MINI car dealers. BMW US Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com.

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address -
www.press.bmwgroup.com.

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