AUTOMOBILE MAGAZINE HONORS BMW WITH TWO ALL-STAR AWARDS AND TWO ADDITIONAL AWARDS IN ANNUAL SURVEY

Woodcliff Lake, NJ - January 21, 2004 ... Automobile Magazine presented BMW
with two All-Star awards in the February 2004 issue. In the annual Automobile
Magazine feature, the BMW 3 Series captured "Best Luxury Car Under $40,000" and
the BMW M3 was garnered "Best GT." BMW models have earned a place among the
prestigious Automobile Magazine All-Stars list thirteen years consecutively,
during which time BMW has received a total of 49 editors' and readers'
"All-Star" awards. In the January issue of Automobile, BMW also earned
"Technology Of The Year" for its Active Steering system offered on the 2004 5
Series and 6 Series, and "Racing Car of the Year" for the WilliamsF1 BMW FW25
Formula One racecar.

For the twelfth year, spanning two model generations, the BMW 3 Series earned
another All-Star award: Best Luxury Car Under $40,000. Automobile Magazine
wrote, "If you are intensely aware of the difference between what is simply
good and what is genuinely excellent, if you love to drive yet are constrained
to run a four- or five-seat vehicle...then BMW 3-Series cars are the perfect
answer." BMWs best-selling offering, the 3 Series, is available in Coupe,
Convertible, Sedan and Sports Wagon versions.

Automobile Magazine editors also gushed over the high performance M3, declaring
it "Best GT". "The latest M3 has everything we like about cars-speed, handling,
braking, good looks-just the way we like it, in ludicrous quantities. Deeply
sporty, edgy even, it is luxurious and relentlessly smooth, yet blindingly
fast..." The 2004 M3 Coupe is also distinguished by retaining the highest
percentage of its original value in 2009, among all cars, in Kelley Blue Book's
recent ranking of resale value.

The February issue is the second issue in a row to offer BMW accolades from the
editors of Automobile. In the January issue, BMW was recognized for its
leadership when the editors awarded BMWs Active Steering as "Technology of the
Year" and BMW Williams FW25 as "Racing car of the Year." Exclusive to BMW in
the U.S. market, Active Steering electromechanically varies the steering ratio
on the basis of vehicle speed and other driving conditions. The variation in
steering ratio is much greater than is achievable by purely mechanical means,
so that steering-wheel movements required in parking maneuvers, U-turns and
sharp low-speed corners are significantly reduced. On Active Steering,
Automobile's Don Sherman wrote, "What started out as an intermediate step on
the path to steer-by-wire guidance ended up as the greatest leap ahead in
handling since anti-roll bars."

The 2003 Formula 1 race season had a little of everything in store for
BMW-stunning victories, surprising turns of events, even bitter
disappointments. "For us, it was up one minute, down the next", admits BMW
Motorsport Director Mario Theissen, "but overall we can look back on a
successful season: in Formula One we fought for the Constructors' title right
until the end - we have never been so close to our big objective." Automobile's
Michael Jordan applauded the car that contributed so much to this success: "The
Williams FW-25 went from zero to hero in the 2003 F1 season."

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 73 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

# # #