To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
BMW 7 SERIES IS THE MOST DELIGHTFUL LUXURY CAR IN STRATEGIC VISION'S CUSTOMER DELIGHT INDEX AWARD
Wed Mar 03 12:00:00 CET 2004 Press Release
Woodcliff Lake, New Jersey, March 3, 2004... The 2003 BMW 7 Series was the Most Delightful Luxury Car in the new Strategic Vision Customer Delight Index (CDI), one of eight car categories, and scored second overall among all cars in the study. This new index is intended to help product planners design delightful vehicles that will bring the commitment and loyalty needed in a competitive marketplace.
Woodcliff Lake, New Jersey, March 3, 2004... The 2003 BMW 7 Series was the Most
Delightful Luxury Car in the new Strategic Vision Customer Delight Index (CDI),
one of eight car categories, and scored second overall among all cars in the
study. This new index is intended to help product planners design delightful
vehicles that will bring the commitment and loyalty needed in a competitive
marketplace.
Describing their role in going beyond customer satisfaction, Dr. Darrel
Edwards, Strategic Vision president stated, "...our Customer Delight Index
(CDI) is the strongest tool yet for industry planners to create delight in
their future products... CDI taps explicitly into the emotional response of the
buyer to determine if a meaningful emotional bond is formed... A delightful
vehicle is more than one whose owner reports that he or she is completely
satisfied. Delight represents a measurement of the bond that creates loyalty.
The future belongs to those who truly delight their customers."
The BMW 7 Series, which includes the 745i, 745Li, 760Li and soon to arrive
760i, has won praise as well from R.L. Polk as the first place winner in the
Prestige Luxury Car category of the 2003 Polk Automotive Loyalty Award, as well
as being Chief Executive Magazine's selection for Best Sedan in their "Top 10
Cars for CEOs", and Automotive.com's award winner for "Best Luxury Car Over
$40,000."
Expressing his pleasure at the announcement, Tom Purves, Chairman and CEO of
BMW (US) Holding Corp, explained, "It is always so gratifying for us to see
that consumers recognize and appreciate the joy built into each of our
vehicles. We completely agree with the fundamental relationship between the car
and the driver. It is the hallmark of our brands and generates our own internal
passion in everything we do."
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is
located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.
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