BMW 530i WINS 2004 AUTO STYLE AWARD

eCityofStyle.com selects new 5 in annual poll of most stylish cars

Woodcliff Lake, NJ - May 6, 2004... Fashion website, eCityofStyle.com,
selected the 2004 530i as one of the most stylish 2004 Model Year cars. Out of
a field of 100 luxury models, the 530i was chosen as one of five winners, which
are selected by the style editors based on several factors including exterior
and interior style, innovative details, fun-to-drive factor, product
exclusivity and the car's overall envy quotient.

"...the all-new 5 Series is a bold and confident progression of the Bavarian
Motor Works' design evolution. The 5 Series flexes long, angular muscles,
while head and tail lamps evoke an imposing intent," wrote Ken Panton,
editorial director of eCityofStyle.com, "...we at eCityofStyle.com absolutely
love BMW's new direction. We applaud their bravery, creating dynamic angles and
uniquely contrasting lines that express a consistent brand image."

The new 5 Series has already captured a significant amount of praise in the
press. In its March, 2004 issue, Money Magazine selected the 5 Series as Best
Luxury Car in their Annual Car Guide. In their annual "Best Sedans 2004"
issue, Forbes.com selected the 530i as the best sedan under $50,000. AAA also
honored the 5 Series, for the third consecutive year, as the Auto Guide Award
Winner in the $35,000 to $40,000 category in their annual AAA Auto Guide: 2004
New Cars and Trucks publication. Also, American Woman Road & Travel announced
their selection of the 5 as "Most Dependable - Sedan of the Year" in their
annual survey. The 5 Series' position as a technology leader was acknowledged
by Automobile Magazine when it chose BMW's Active Steering, which debuted on
the new 5 Series, as its 2004 "Technology of the Year". Driving enthusiasts
have also responded. The new 525i, 530i and 545i have achieved a year-to-date
sales increase of 14 percent over their predecessor models last year.

"We are pleased to receive this acknowledgement for the design of the new 5
Series," noted Martin Birkmann, 5 Series and X5 Product Manager. "The awards
and the sales success achieved by the new 5 Series demonstrate the BMW 5 Series
remains a design and technology leader that delivers on the BMW driving
experience."

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is

located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.
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