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BMW PERFORMANCE CENTER ANNOUNCES 2006 DRIVING PROGRAM SCHEDULE

Spartanburg, SC - February 15, 2006... The BMW Performance Center today released its schedule of performance driving school programs for 2006, including the debut of the intensive One-Day M School, among the new offerings. Additionally, all Performance Center driving programs will feature an expanded fleet of vehicles to include different BMW models, offering participants a variety of product experiences.

BMW Driving Experience

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Martha McKinley
BMW Group

Tel: 123
Fax: 201-573-8416

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One-Day M School and a New Program for Golfers Highlight the New Offerings
Geared Up for the New Year

Spartanburg, SC - February 15, 2006... The BMW Performance Center today
released its schedule of performance driving school programs for 2006,
including the debut of the intensive One-Day M School, among the new
offerings. Additionally, all Performance Center driving programs will feature
an expanded fleet of vehicles to include different BMW models, offering
participants a variety of product experiences.

"Our driving schools are open to everyone, from the driving novice to the
ultimate auto enthusiast looking to hone their skills by learning superior
handling and defensive driving techniques from professional driving
instructors," says Diane Nevelle, manager of driving programs and events for
the BMW Performance Center. "We have added a one-day M School this year to
provide another convenient option to drivers wanting to enroll in one of our
most popular programs. While the all-new BMW 3 Series is the car we use in
most of our programs, we also include BMW models such as the Z4 roadsters and
the 6 Series models so that participants can experience a broader range of
vehicles while at the BMW Performance Center."

What's New in 2006:

* The One-Day M School offers plenty of exhilarating performance driving time
behind the wheel of a BMW M Model. Participants will experience the advanced
handling and traction control systems of these high-performance vehicles as
they learn practical skills and avoidance maneuvers on the Performance Center's
slalom course and ultra-slick skid pad. This program was added to the
Performance Center schedule in response to customer requests for "the same M in
half the time."

* The Two-Day X School is an exhilarating alternative to the typical getaway or
family vacation that utilizes the X3 and X5 Sports Activity Vehicles to
demonstrate on and off road handling capabilities. The first day is spent at
the Performance Center learning driving skills such as braking exercises and
the various active systems that highlight the added safety benefits and
capabilities of the BMW X vehicles. Skills learned on day one will be
necessary to negotiate the aggressive mountain trails of Chimney Rock Park the
following day. The final destination is the BMW exclusive Hickory Nut Falls at
the pinnacle of Chimney Rock Mountain, a beautiful 404-foot waterfall.

* Golfers take note - the BMW Performance Center has scheduled the first Drive
Fore Drive program of 2006 for April 6th- 8th. Drive Fore Drive is a
two-and-a-half day program created for enthusiasts who enjoy their time on the
speedway as much as their time on the fairway. Day one of Drive Fore Drive
features an intensive curriculum of advanced car control techniques such as
braking, cornering and accelerating on various sections of the Performance
Center driving course. The second day of the program features driving of a
different sort, as participants can play 18 holes on the Thornblade County golf
course enjoying the beautiful Carolina weather.

Popular BMW Performance Center programs including the two-and-a-half day M
Driving Experience and X Driving Experience, Teen schools and One and Two-Day
Car-Control Clinics have returned to the roster for 2006.

All BMW driving programs begin with thorough classroom instruction followed by
extensive driving time on BMW's course which can be configured 35 different
ways and uses special features not found in most driver training programs.

Gift certificates are also available for each driving program. For more
information on the BMW Performance Center and its programs, call 888-345-4BMW
(4269). Schedule changes and upcoming dates for additional driving programs
such as the Advanced M Experience and the Two-Day Teen Schools will be posted
under schedules on www.bmwusa.com/bmwexperience/performancecenter.

BMW Performance Center 2006 Driving Programs through April
(Note: schedule is subject to change)

* One-Day M School ($950) - February 14; March 6; April 10; May 8 and 24; June
8; July 8 and 19

* M Driving Experience ($ 3,650) - March 16-18; April 20-22; May 26-27; June
16-17 and June 30-July 1

* One-Day X School ( $550) - February 23; March 9; April 11, 26, and 29

* Two-Day X School ( $995 for two people, $100 extra for each additional; up to
two people) - May 12-13 and 30-31; June 6-7 and 26-27; July 7-8, 18-19 and 26-27

* X Driving Experience ($2,450) - March 30-31

* BMW Driving Experience ($2,450) - June 7-8 and 17-18

* One-Day Teen School ($400 ) - March 25; April 22; May 27; June 8, 12, 21 and
27; July 12, 17 and 24

* Women's One-Day Driving School ($550) -February 15; March 25 ; April 22; May
12; June 12 and 20; July 3 and 12

* Drive Fore Drive ($1,500) - April 6-8; May 3-4; June 2-3; July 21-22

* One-Day Driving School ($550) - February 22 and 28; March 8, 18 and 27; April
1, 13, 17, 19 and 24; May 1, 5 and 15; June 14, June 22 and June 26

* Two-Day Driving School ($895) - February 15-16, 22-23; March 1-2, 15-16, and
21-22; April 5-6, 19-20, and 24-25; May 1-2, 15-16 and 30-31; June 14-15 and
19-20

* Valentine's Weekend Program ($2,450) - February 17-18

* Mother's Day Weekend ($2,650 per couple) - May 27-28

* Father's Day Weekend ($2,650 per couple) June 24-25

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