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PressClub USA · Article.
DELL BECOMES OFFICIAL PARTNER OF THE BMW SAUBER F1 TEAM
Mon May 08 11:15:00 CEST 2006 Press Release
Dell becomes Official Partner of the BMW Sauber F1 Team. Starting with today's Saturday practice the striking logo of Dell will adorn the front of the sidepods of the BMW Sauber F1.06 and the drivers' helmets. Furthermore the overalls and the team clothing will display the brand. The partnership has been set up to last several years.
Press Contact.
Roy Oliemuller
BMW Group
Tel: +1-201-307-4082
Fax: +1-201-573-8416
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Author.
Roy Oliemuller
BMW Group
The successful partnership with BMW Motorsport will be extended.
Munich/Frankfurt am Main. 6th May 2006. Dell becomes Official Partner of the
BMW Sauber F1 Team. Starting with today's Saturday practice the striking logo
of Dell will adorn the front of the sidepods of the BMW Sauber F1.06 and the
drivers' helmets. Furthermore the overalls and the team clothing will display
the brand. The partnership has been set up to last several years.
This link-up extends an existing successful partnership. Dell was already on
board as a partner of BMW Motorsport at the victories in the 24 Hour Races in
Le Mans (1999) and the Nürburgring (2005). Since 2005, Dell has been involved
in Formula BMW Germany, and in 2006 Dell also provided support for BMW in
defending the FIA World Touring Car Championship (WTCC) title.
BMW Motorsport Director Mario Theissen: "Dell and BMW are united by a very high
level of efficiency as well as an extremely sophisticated standard for quality
and individuality in their own product ranges. We're very pleased that we will
be able to continue the successful cooperation of the past at Formula 1 level.
Dell gives us another strong partner for our ambitious project with the BMW
Sauber F1 Team."
"Dell and BMW Motorsport share a long and prosperous partnership", comments
Alain D. Bandle, Dell's Vice President and General Manager Germany & Austria.
"It's the logical conclusion to enhance this with the BMW Sauber F1 Team."
The new cooperation as Official Partner of the BMW Sauber F1 Team means that
Dell products will also be used at the Formula 1 facilities in Munich and
Hinwil as well as on the race tracks. Also the BMW Sauber F1 Team's new Pit
Lane Park is supported by Dell.
Dell is one of the world's leading providers of products and services for the
creation of a complex internal IT and internet infrastructure. Dell's revenue
in the last four quarters totalled 56 billion US Dollars. On the basis of its
direct business concept, Dell develops, produces and configures its products
and services following individual customer requirements and also offers a wide
range of software and peripherals. On the Fortune 500 List Dell is ranked
25th.
Further information about Dell
Dell GmbH, Michael Rufer, Public Relations Manager Dell Germany/Austria,
Tel. +49 69 9792 3271, michael_rufer@dell.com, www.dell.com
Current images available at: www.press.bmwgroup.com