BMW GROUP (USA) REPORTS JULY SALES

BMW Group US sales (BMW and MINI combined) up 2.2 percent in July.

Woodcliff Lake, NJ - August 1, 2008... The BMW Group in the U.S. (BMW and MINI
combined) reported July sales of 28,977 vehicles, an increase of 2.2 percent
over the 28,364 vehicles sold in July 2007. The BMW Group also reported its
year-to-date sales volume of 186,890 vehicles, down 3.0 percent compared to
192,702 vehicles in the same period of 2007.

BMW Brand Sales
Sales of BMW brand vehicles dropped slightly by 1.6 percent to 23,914 compared
to 24,295 units in the same month a year ago. Year-to-date BMW brand sales are
down 8 percent to 155,427 vehicles, compared to 168,874 vehicles sold in first
seven months of 2007.

"While we see the premium segment being affected by the same economic
conditions as the mainstream market, there continue to be less dramatic
consequences in this segment," said Jim O'Donnell, President of BMW of North
America, LLC, commenting on BMW brand sales. "Buyers of our vehicles are still
shopping and purchasing but are even more discerning to choose for long-term
quality and value. In light of our corporate results announced today, we are
going to strengthen our focus on profitability over the next 12 to 18 months by
keeping the supply of vehicles in close alignment with demand, which in turn
increases our pricing flexibility and brand value. Actions we are already
taking include shifting our customer programs in our dealerships to achieve a
more equitable balance of retail financing to leasing, further emphasizing the
benefits of our four-year free maintenance program, and further developing our
Certified Pre-Owned business to aid residual values."

BMW Automobile Sales
BMW's automobile sales are up 0.9 percent in July to 19,261 versus 19,083 in
the same month a year ago. Year-to-date sales are down 7.3 percent, to 122,783
automobiles compared to 132,478 in the same period of 2007.

BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased by 10.7 percent in July to
4,653 vehicles versus 5,212 sold last July. Year-to-date, sales of BMW Sports
Activity Vehicles are down 10.3 percent, to 32,644 vehicles compared to the
36,396 sold in the first seven months of 2007.

MINI Brand Sales
In July MINI USA reported sales of 5,063 automobiles, a strong increase of 24.4
percent, from the 4,069 cars sold in July 2007. Year-to-date, the division
reports sales of 31,463 automobiles, an increase of 32 percent, compared to the
23,828 cars reported in the first seven months of 2007.

"Again this month, we continue to watch a very large movement from larger to
smaller vehicles. From the increased traffic in our dealerships, we are seeing
desires to downsize but not downscale," said Jim McDowell, Vice-President MINI
USA. "Over the last month, our MINI sales have also seen on average $4-5,000 of
options in a typical sale. Therefore, at least in the premium end of the small
car market, small size is not equating to small dollar sales."

Table: Sales BMW of North America, LLC, July 2008

July
2008
July
2007
%
YTD
2008
YTD 2007
%
BMW brand

23,914
24,295
-1.6
155,427
168,874
-8.0
BMW passenger cars

19,261
19,083
0.9
122,783
132,478
-7.3
BMW light trucks
(SAVs)
4,653
5,212
-10.7
32,644
36,396
-10.3
MINI brand

5,063
4,069
24.4
31,463
23,828
32.0
TOTAL Group

28,977
28,364
2.2
186,890
192,702
-3.0
BMW Certified Pre-Owned
Sales of BMW's Certified Pre-Owned vehicles reached its best July ever. Sales
are up 11.4 percent, to 7,998 vehicles versus 7,178 vehicles reported last
July. Year-to-date, CPO sales are up 21 percent, to 59,984 over the 49,562
reported in the same period in 2007.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW
Group sales organization is represented in the U.S. through networks of 338 BMW
passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor
Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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