BMW OF NORTH AMERICA, LLC ANNOUNCES 2009 KONI CHALLENGE AND ROLEX SPORTS CAR SERIES CONTINGENCY PROGRAM: PRIVATEER BMW TEAMS PREPARE FOR SEASON-OPENING RACES AT DAYTONA

Woodcliff Lake, NJ - January 19, 2009... BMW of North America, LLC today
announced its contingency program for teams racing BMW and BMW powered cars in
the 2009 KONI Challenge Series and Rolex Sports Car Series of the Grand
American Road Racing Association.

BMW teams in the KONI Challenge Series Grand Touring (GS) and Sports Tuner (ST)
classes will be awarded $4000 for 1st, $3000 2nd, $2000 3rd, $1000 4th and $500
5th. A BMW winner of the Driver's Championship will be awarded $2000.

A total of nine GS class BMW M3s have been entered by Automatic Racing,
Fall-Line Motorsports, Kinetic Motorsports and Turner Motorsport in the January
23rd KONI Challenge Fresh From Florida 200. Fall-Line Motorsports and Kinetic
Motorsports will debut the first 2009 V8-powered, E92 M3s to KONI Challenge
competition. Four BMW 3 Series and one BMW Z4 are entered in the ST class.

As recently as 2007 BMW teams won five of six KONI Challenge titles with a
sweep of the GS Manufacturer, Drivers and Team Championships, as well as the ST
Drivers and Team Championships.

In both the Daytona Prototype and GT classes of the Rolex Series the award to
BMW teams will be $5000 for 1st, $4000 for 2nd, $3000 for third, $2000 for 4th
and $1000 for 5th. A BMW powered driver winning the Driver's Championship will
be awarded $3000.

Three teams have entered BMW powered Riley Daytona Prototypes in the 47th
annual Rolex 24 at Daytona. They set the third and fourth fastest times of the
21-car field at the January 3-5 official test. The No. 55 Edata
Solutions/Supercar Life Racing LevelFive Motorsports BMW Riley of Christophe
Bouchut, Scott Tucker and Ed Zabinski set the third fastest overall time. The
No. 22 Alegra Motorsports Gatorade/Today MD BMW Riley of Thomas Enge, Carlos de
Quesada, Jean-Francois Dumoulin and Ryan Dalziel finished the test with the
fourth fastest time.

In addition to BMW of North America's contingency program eligible BMW drivers
may share in part of the international BMW Sports Trophy 2009. Awarded to
support the efforts of private BMW racers throughout the world, the BMW Sports
Trophy was first presented in the 1960's. More information can be found at
www.bmw-motorsport.com.

The KONI Challenge Fresh From Florida 200 takes the green flag at 1:45 p.m. ET
on Friday, January 23. The 2009 Rolex Sports Car Series opens with the 47th
annual Rolex 24 at Daytona on January 24th at 3:30 p.m. Live television
coverage will begin at 3:00 p.m. ET on FOX and continue on SPEED Channel from
4:30 p.m. to 10 p.m., beginning again at 7 a.m. to 4 p.m. Sunday.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5
Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW passenger
car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle
retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North,
Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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