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PressClub USA · Artikel.
BACKGROUND: BMW European Delivery Program
Mon Mar 25 12:00:00 CET 99 Press Release
European Delivery makes buying a BMW a truly special experience by combining a European vacation with the thrill of driving a brand-new BMW.
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Martha McKinley
BMW Group
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Fax: 201-573-8416
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Autor.
Martha McKinley
BMW Group
European Delivery makes buying a BMW a truly special experience by combining a
European vacation with the thrill of driving a brand-new BMW.
Program participants order and pay for their car at a local BMW dealer in the
U.S. and pick it up near BMW headquarters in Munich, Germany. After customers
have completed up to a month's worth of European travels, BMW ships their new
car to their local center for them.
How does it work?
BMW makes the process simple:
- After customers order and pay for the BMW of their choice at a local BMW
center, they need only make their travel arrangements and supply a U.S.
driver's license and passport to take possession of their car in Germany. BMW
takes care of virtually all the details, including insurance and European
tourist registration.
- BMW also makes all the necessary arrangements for shipping the customer's new
car back to the U.S. The price of a BMW purchased with the European Delivery
option includes inland European transport from the designated drop-off point,
marine insurance, customs duty and clearance, U.S. port processing and
accessory installation and wharfage and handling fees.
How does European Delivery add value to the customer experience?
With European Delivery, customers get neither an "ordinary" vacation nor an
"ordinary" BMW buying experience:
- Customers get to see Europe on their own terms, free of the hassles of
traveling on trains, buses and in taxis. The benefits that BMW provides to
European Delivery customers, such as insurance and lower car prices, make this
a fun, safe and realistic option.
- Customers get to drive their BMW where it was meant to be driven: the
autobahns, winding Alpine roads, and virtually anywhere else in Europe they
want to go. (Former Eastern Bloc countries are excluded from insurance and
tourist registration.)
- Culture is an integral part of European Delivery. Customers can immerse
themselves in Munich's BMW tradition. All participants are treated to a meal
at the Delivery Center and have the opportunity to shop at the BMW Boutique and
Parts Shop and to visit the nearby BMW Museum.