THE R 1100 S: CLASSIC CONCEPT, MODERN EXECUTION

BMW's history includes a wealth of classic and sporting two-wheelers, but few
generated the same excitement--or performance--as 1973's R 90 S. Winner of the
inaugural AMA Superbike Championship, the high-performance Boxer demonstrated
that performance and handling could be mated with comfort and reliability.
Using this original watershed motorcycle as its model, the company introduced a
sporting Boxer that combines outstanding engine performance, handling and
braking with the comfort, sophistication and amenities people expect of a BMW:
the R 1100 S.

Beginning with the most-sophisticated twin in existence, BMW's engineers raised
the performance of the fuel-injected 90-horsepower R259 engine via revised
engine management, higher-compression forged pistons, freer-breathing intake
tracts and a distinctive, underseat exhaust system. Lightweight
components--including magnesium valve covers, carbon-fiber front fender,
five-spoke alloy wheels and extruded-alloy Telelever fork sliders--shave more
than 20 pounds off the original R 1100 RS's curb weight. All-new bodywork--in
Night Black, Bright Red or Mandarin--with distinctive, asymmetric headlamps and
a form-fitting shape give the new S the same combination of wind-cheating
utility and avant-garde appearance of its R 90 S predecessor. Underneath, a new
frame, revised suspension geometry and adjustable rebound damping front and
rear make this the best-handling Boxer ever built, and its standard triple-disc
brakes--with optional antilock--make the new S every bit the standard-setter
its forebear was.

This year sees an even sportier edition of the S, which adds the taller sport
suspension and wider, 5.5-inch rear wheel to the ABS-equipped version. The
additional grip and increased cornering clearance provide riders with just that
much more of a handling advantage without compromising the S's overall
competence. Limited to a mere 200 examples, this special edition R 1100 S is
identified by its two-tone, Mandarin/Silver paint.

And like the original R 90 S, the R 1100 S takes to the Interstates as well as
it does to backroads, providing a range of BMW's touring options, including
hard saddlebags, to handle even a critical case of wanderlust. With 98
horsepower, a six-speed transmission, triple-disc brakes with available
antilock and a chassis second to none, the R 1100 S offers sporting riders not
merely the most-sophisticated twin on the market, but a comfortable,
distinctive and versatile alternative to the current one-dimensional sportbike.

THE BMW WARRANTY: THREE YEARS DOWN THE ROAD YOU'RE COVERED, NO MATTER WHERE OR
WHEN

BMW riders have a well-deserved reputation as long-distance travelers, and BMW
of North America rewards their purchase decision with an appropriate warranty.
All new BMW motorcycles are covered by a 3 year/36,000 mile limited warranty.
Included during the warranty period is enrollment in the BMW Motorcycle
Roadside Assistance Plan. For 24-hours a day, 365 days per year, assistance is
just an 800 number away. Coverage in the BMW Roadside Assistance plan can be
continued after the warranty expires for a fee of $35.00 per year.

BMW IN AMERICA

BMW entered the U.S. market in 1975. Since then, the company has grown to
include marketing, sales and financial service organizations in the United
States; a South Carolina manufacturing operation; a design firm in California;
a technology office in Palo Alto and various other operations throughout the
country. BMW is represented in the U.S. through a network of more than 340
automobile and 160 motorcycle retailers. BMW (US) Holding Corp., the Group's
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is: http://www.bmwusa.com. Information about
BMW motorcycles is available to consumers via the World Wide Web on the BMW
homepage. The address is: http://www.bmwusacycles.com. The full range of BMW
rider wear and equipment can be seen at http://www.bmwonline.com.