BMW FS EXPANDS ONLINE LENDING PROGRAM FOR AUTOMOBILES, SPORTS ACTIVITY VEHICLES

WOODCLIFF LAKE, NJ, April 3, 2000...BMW Financial Services (BMW FS) has
expanded its Internet offerings for consumers with an on-line financing loan
that gives BMW customers the option to arrange for financing through its bank
subsidiary, BMW Bank of North America. The new loans, which will be rolled out
in the second quarter of this year, will be available to consumers via BMW's
award-winning website, www.bmwusa.com, for the purchase of BMW automobiles and
sports activity vehicles and will be fulfilled at BMW dealerships.

"This is a response to the financing offers now available from other lenders on
the Internet," explained Robert Devine, Managing Director for the U.S. market
for BMW Financial Services. "The automotive financing business is changing and
we need to be responsive.

"Many BMW customers want their financing in place before they go to the
dealership, " said Devine. "so offering the loan option is a natural
progression for BMW Financial Services. We are able to provide those
customers with financing on-line, establishing contact with our customers as
soon as they express interest in financing their vehicles."

Just as important as our relationship with our customers, Devine explained, is
that we continue to provide a benefit to our BMW retailers. "Competition in
the finance area is strong and we don't want our customers turning to finance
packages offered by other lenders. Financing, we feel, is an integral
component of the BMW ownership experience," Devine continued.

"BMW FS will continue to rely on BMW retailers for document fulfillment and the
retailer that sells the vehicle will remain involved," Devine said. "We want
to keep the retailer network engaged as our partners as we embark on these
e-commerce initiatives."

At BMW's award-winning website, www.bmwusa.com, prospective customers can get
in-depth product information and learn about the various technologies and
safety features in BMW vehicles. They can request that a BMW dealer contact
them and even schedule a test drive on-line.

They can "build" their BMW at the BMW Virtual Center; save it and later, log
back on to change the colors, features and options. There is a payment
estimator to help them determine the approximate cost of the BMW they select
based on the manufacturer's suggested retail price. Customers can submit a
fast and simple credit application and receive prompt notification via
email.

The platform for BMW FS's on-line loan initiative is the BMW Bank of North
America, which was chartered as an Industrial Loan Corporation in the state of
Utah and approved by the FDIC last September. Later this year, BMW FS will
introduce other personal banking products beginning with a credit card later
this spring, followed by transaction and deposit accounts.

BMW Financial Services N.A., Inc. was established in 1993 as a captive finance
company to support the North and South American sales and marketing efforts of
BMW and Land Rover. With almost $11 billion in managed assets and 320,000
customers, BMW FS currently leases or finances one out of two new BMWs and Land
Rovers sold in the U.S.