Press Kit Model Year 2001: BMW MOTORCYCLES. BUILDING ON A SUCCESSFUL FOUNDATION

Woodcliff Lake, New Jersey...Building on the most successful lineup in its
history, BMW marks 2001 by offering several special edition models, each
offering a unique twist to the company's class-leading collection of singles,
twins and fours. Whether it's a sport-touring rider looking to bevel her boot
toes, or a cruiser enthusiast looking to cure his wanderlust, this year's
stable offers something uniquely suitable--and uniquely BMW.

Last year's stunning variation on BMW's R 1200 C, the Euro, is joined by a
brace of new special editions, the Montana and Phoenix. The Montana adds a host
of touring accessories to the basic R 1200 C, including a full windshield,
standard saddlebags, heated handgrips, engine protection bars and large
passenger seat. Heading in a different direction, the Phoenix adds a "jet"
windscreen, two-tone, Graphite and Mandarin paint, night-piercing halogen
driving lights and standard BBS light alloy wheels. Of course, triple disc
brakes, Telelever front suspension, leather seat and the lusty, 1185 cc
flat-twin make these bikes standouts in the cruiser field, while standard ABS
ensures these models will remain as unique functionally as they are visually.

The original R 1200 C returns as a the genuine article in a class dominated by
"custom" pretenders. The R-C's mix of ABS-equipped triple discs, Telelever
front suspension, Monolever swingarm, and fuel-injected 1170 cc Boxer-twin make
it a performance standout as well as a unique study in polished and pinstriped
perfection. Also returning for 2001, the R 1200 C Euro takes the cruiser
benchmark set by the R 1200 C a step further with blacked-out drivetrain,
minimal chrome highlights, and a deep graphite finish for major components. The
dark, all-business look of the R 1200 C Euro includes a small sporty
windscreen, engine protection bars, halogen driving lights and a handlebar
riser capped by pullback handlebars.

Last year's other newcomer, the F 650 GS, returns for 2001 dressed in optional
Dakar trim to commemorate the single's overwhelming victory in last year's
torturous Paris-Dakar-Cairo rally. With longer-travel suspension, 21-inch front
wheel capped by a revised front fender, handguards and taller F 650 RR
windshield, the Dakar provides both practical and visual benefits for
off-road-minded riders. Of course the GS's basic specifications-652cc, DOHC
4-valve fuel-injected engine, cg-lowering underseat fuel tank, abbreviated
fairing / windshield and optional antilock brakes--give the standard F-GS all
it needs to maintain its place as the most versatile and sophisticated single
on the market.

Moving up a notch, the R 1150 GS remains the definitive heavyweight
adventure-tourer and the best-selling model in its class. Nothing else can
match its combination of torquey, 85-horsepower, 1130 cc Boxer-twin, six-speed
transmission, Light Telelever, high-rise exhaust and striking bodywork,
accented by a pair of asymmetrical headlamps and an adjustable windshield. The
Telelever front and Paralever rear suspensions offer exceptional chassis
control, and the R 1150 GS's triple disc brakes offer standard antilock, which
can be deactivated for off-road travel. And BMW's exclusive, fuel-injected,
eight-valve Boxer engine--with air/oil cooling, automotive-style single-plate
clutch and efficient, lightweight "High-Cam" valve gear-continues to excel,
whether the route is Georgia to North Dakota or Paris to Dakar.

For those who prefer to travel on more predictable surfaces, K 1200 LT returns
as the finest heavyweight tourer in the world, combining outstanding handling
and braking, a class-leading 100-horsepower engine and superlative rider and
passenger accommodations. With its unique combination of Telelever front
suspension, Paralever rear swingarm, five-speed transmission plus reversing
aid, triple-disc antilock brakes, electrically-adjusted windshield, available
heated rider and passenger seats and compact-disc changer, the K 1200 LT offers
an unprecedented level of luxury in the touring class.

At its introduction, the LT won several touring comparisons and quickly
garnered a bevy of awards, including Rider magazine's Bike of the Year for '99
and Cycle World's Best Heavyweight Tourer in 1999 and 2000. Those accolades
helped make the LT--in Standard, Icon or Custom trim--the best-selling BMW in
its first year. New colors mark the LT's model change for 2001, and the
top-of-the-line Custom adds an alarm system, trunk-mounted third taillight and
top-box luggage grid as standard equipment. The Icon and Standard versions now
include pre-wiring for the optional heated seats to complement their standard
heated handgrips.

Travelers looking to compress time and distance even further should consider
the LT's sport-touring sibling, the K 1200 RS. With 130 horses routed through
its six-speed transmission, the sport-touring RS boasts the highest performance
of any BMW motorcycle, while the K 1200 chassis--chill-cast aluminum frame,
rubber engine mounts, Telelever fork and Paralever rear suspension, with
ABS-assisted triple-disc brakes--ensure its conduct as a superb-handling,
vibration-free touring mount. Heated handgrips now cap the RS's standard tall
handlebar mounts.

The R 1100 S provides a twin-cylinder alternative to the K-RS, offering the
most-powerful Boxer-twin in BMW history. The S packs its six-speed,
98-horsepower Boxer-twin into an equally performance-oriented chassis, this
year available with strategically placed carbon-fiber components on the
R 1100 SL. The standard S's Light Telelever, five-spoke wheels, adjustable
front and rear rebound damping, triple-disc brakes and clip-on handlebars
underscore the bike's lofty capabilities, while its striking bodywork,
underseat exhaust and asymmetrical headlamp treatment illustrate that this is
not a bike for the timid. In addition to its lightweight carbon-fiber
treatment, the SL includes short windshield, sport handlebars and sport
suspension with the wider, 5.5-inch rear wheel. Special black-on-black paint
and drivetrain ensure the R 1100 SL will not be mistaken for anything else. As
before, both versions are available with or without antilock brakes.

A choice of 3 colors highlights the R 1100 RT, which returns with saddlebags,
full fairing, electrically adjustable windshield and Rider Information Display
included at no extra cost. Standard ABS, triple-disc brakes, 90-horsepower
Boxer twin engine and adjustable rear rebound damping guarantee that the RT
remains the definitive full-dress tourer, and it will continue to rack up
accolades as quickly as it can rack up miles.

Likewise, the BMW R 1100 RS harkens back to the original R 100 RS, even as it
refines the often misused designation, "sport-tourer." Fully adjustable
ergonomics, standard ABS, sport-touring fairing and the original, five-speed,
90-horsepower R259 Boxer-twin continue to appeal to a dedicated cadre of
touring riders who count their days not by the number of miles covered, but by
the number of apexes clipped.

Likewise, the R 1100 R still demonstrates the exceptional competence of the
basic R259 chassis for those minimalist motorcyclists. With a torquey,
80-horsepower version of the fuel-injected Boxer-twin, triple-disc brakes,
Telelever fork, Paralever rear suspension and standard saddlebag mounts, the R
1100 R stretches the definition of a standard motorcycle. For 2001, the
"roadster" is available in a special edition which includes chrome valve covers
and wire wheels, dressed in classic Night Black paintwork with white
pinstriping.

THE BMW WARRANTY: THREE YEARS DOWN THE ROAD YOU'RE COVERED, NO MATTER WHERE OR
WHEN

BMW riders have a well-deserved reputation as long-distance travelers, and BMW
North America rewards their purchase decision with an appropriate warranty. All
new BMW motorcycles are covered by a three year/36,000-mile warranty. Included
during the warranty period is enrollment in the BMW Motorcycle Roadside
Assistance Plan, a 24-hour/365-day per year program to bring help to the BMW
rider stranded on the road. From running out of gas or lost keys to more
serious problems, help is just an 800 number away. Coverage in the BMW Roadside
Assistance plan can be continued after the warranty expires for a fee of $35.00
per year.

BMW IN AMERICA

BMW of North America, Inc. was established in 1975. Since then, the company
has grown to include marketing, sales and financial service organizations in
the United States; a South Carolina manufacturing operation; DESIGNWORKS/USA,
an industrial design firm in California; a technology office in Palo Alto and
various other operations throughout the country. BMW is represented in the
U.S. through a network of more than 340 car, 300 Sports Activity Vehicle and
160 motorcycle retailers. BMW US Holding Corp., the Group's headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is: http://www.bmwusa.com. Information about
BMW Motorcycles can be found at http://www.bmwusacycles.com. Information on BMW
Rider's Wear and Equipment can be found at http://www.BMWonline.com.